Baird Hall

We went through all this work of

generating automated transcriptions and rendering them in videos using FFmpeg that we figured anybody can use this for any product or for any video.

It doesn't have to be a podcast.

So Zubtitle was actually another company that spun out of this that just focused on actual video footage as opposed to audio to video.

So Zubtitle is a second product.

And it was just a pretty simple captioning tool for any video.

You upload it, same thing happens, transcribe, and then create a new video with the captions.

But that did okay.

We got up to like...

Yeah.

Sometimes we joke that we're basically just creating companies to help people look more like Gary V. Same thing with the audio, you know, the wave audiograms, he's done those before.

Um, so yeah, we're definitely, you know, leaning into these video trends.

And just trying to, this is what people want to create.

And we try to make it easy for them.

So subtitle is, it was interesting.

It was just a captioning and subtitling tool and it was okay.

We were doing like seven to 10,000 a month pay per use.

We were doing like by bulks of minutes as a trains, very transactional.

And it kind of clicked with us that same thing about the Gary V style video.

So we've really shifted to more,