Bart Lorang

We looked and said, we want to be the world's global contact management platform and looked at the data set we'd have to acquire and build.

And we looked at the technology we have to build.

And we said, yeah, it really doesn't.

And we looked at the competitive landscape where we actually have to compete with all the generic offerings, right?

Everything that Apple or Microsoft does.

or Google come up with, and we said, look, this is going to take a lot of capital to get there to where we even have a viable product.

So you sort of just have to say, you know, when will customers pay for it and how fast do you want to go and do some financial sensitivity analysis.

But there's no one size fits all.

And also, what kind of lifestyle do you want?

Do you want to be in the double or triple your size of your company every year?

Because it's incredibly stressful.

Oh, we've got, uh, we've got millions and millions of customers.

Um, and then, you know, a lot of them are free customers, but, uh,

So we've got tens and tens of thousands of paying customers.

Above 50,000 customers.

Yeah.

So what's included free plan is you can connect to one of your address books.

So one of iCloud or exchange or Google, uh, you get, you know, five business cards a month, you get a thousand contacts to storage.

You get some basic capability, but the premium plan actually offers you much more in terms of connecting up to five address books, gets you 50 business cards a month, gets you email signature extraction, unifies your contacts continuously, has a lot more capable features for professionals.

Oh, that's a great question.