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Basel Fakhoury

๐Ÿ‘ค Speaker
127 total appearances

Appearances Over Time

Podcast Appearances

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I will still have access to the amazing user interviews panel I've been used to.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

There'll be the firepower of user testing behind it as well.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

From the consumer's point of view, from the researcher's point of view, it doesn't sound like a huge amount is going to change immediately, maybe get a bit of branding and evolution in the tools as would happen if you went independent, right?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Baran, did you want to add something in there?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

This is related.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I'm going to put it in any way.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

You've emphasized that user interviews remains independent and open.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

How do you plan to achieve that in practice?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

It really builds off what we've been talking about anyway, but we might consolidate some ideas in there.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Mm-hmm.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Basil, did you want to add anything there?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Just having empathy for folks who are deep in procurement, because when you can procure one tool that offers you so many things versus handling multiple relationships, it's a real time saver.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

You don't have to procure user interviews and user testing.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

You get the whole lot bundled into one.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

That can be a massive time saver.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Yeah, very cool.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I have got a couple of questions that came through from members of the ChaCha Club, not the dance club, a member's club for research ops professionals, and this is one of them.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Long-term, will user interviews continue to support integrations with unmoderated survey and testing platforms that are competitors to user testing?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

These integrations are very, very valuable.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Great.