Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research
How does this acquisition support the long-term health of the research profession and what message are you sending to researchers who are questioning the future and their place in the field?
Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research
And I feel we're right in the heart of Schramperter's creative destruction, where for me, when there is change, acquisitions are a change, but also the industry is in a state of flux and there's enormous opportunity for the research world to step in.
Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research
A lot of that, it really, it sits right in with this topic of an acquisition like this, because for me, the next evolution for researchers and certainly for research ops is building these big scaled up systems that shunt in most elegant ways, insights across the organization.
Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research
It possibly doesn't, you know, some people might assume that it doesn't look after the one researcher delivering a report as things have been in the last 10 years.