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Basel Fakhoury

๐Ÿ‘ค Speaker
127 total appearances

Appearances Over Time

Podcast Appearances

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Anything to add, Basil?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Basil, there's a growing worry amongst researchers that industry shifts like consolidations and budget cuts are making research feel more fragile.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I know a lot of people are feeling pretty fragile with the layoffs of the last four years as it is.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

How does this acquisition support the long-term health of the research profession and what message are you sending to researchers who are questioning the future and their place in the field?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

It's a pretty heavy question.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

The thing that I've been thinking about a lot recently is Schramperter, I think he was a Belgium economist, his notion of creative destruction.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And I feel we're right in the heart of Schramperter's creative destruction, where for me, when there is change, acquisitions are a change, but also the industry is in a state of flux and there's enormous opportunity for the research world to step in.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

But in order to step into a new space, you've got to reconceptualize what it is we even do.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

as a profession.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

A lot of that, it really, it sits right in with this topic of an acquisition like this, because for me, the next evolution for researchers and certainly for research ops is building these big scaled up systems that shunt in most elegant ways, insights across the organization.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And so when we have tools that are integrated as individuals,

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

user interviews and user testing is becoming, that's a real firepower for that kind of work.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

It possibly doesn't, you know, some people might assume that it doesn't look after the one researcher delivering a report as things have been in the last 10 years.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

But for me, it certainly builds the technology that we need for the future of research in my mind.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Yeah, I couldn't agree more.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Varun, this isn't your first merger and acquisition.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

What hard lessons from past acquisitions are shaping how you approach this one?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Can I ask a question about pacing?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I'm curious about...

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

humility and putting customers first, but is there something around how quickly things happen?