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Basel Fakhoury

๐Ÿ‘ค Speaker
127 total appearances

Appearances Over Time

Podcast Appearances

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I've heard about certain mergers in the past, not even just an acquisition, but a merging of technology where the pacing has been off and things have been done in too much of a hurry.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Have you got any thoughts around the pacing of an acquisition and the merging of technologies?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Nice.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Basil, what would you say to a research team who's currently using user interviews but not using user testing?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I have got a question that's popped into mind that I've actually, I haven't written down, but I've heard both in the club that I run, but also on LinkedIn.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And there's been a lot of concern around, hang on, I'm a very small team of one person, two person, three person team, whatever it is, it's micro.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And user testing is for really, really big teams.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And so in user testing, acquiring user interviews, am I just basically washed out because I'm too small for the combination of the two tools?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I can literally hear one person teams sigh in relief and go, oh, that's such good news to hear because it has been a big worry for many people.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Basil, did you have anything to add to that?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

We've got a few more questions in 15 minutes, so it's very, very good timing.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Baran, for you again, what investments do you plan to make to improve user testing's testing capabilities?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

And this is a question that came out from the ChaCha Club as well.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Well, I can see your eyes light up, which is always a good sign.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

You look genuinely excited.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Yeah, yeah, it's great to see.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Basil, looking ahead, what does success look like for this partnership from both the platform and the community perspective?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

Baran, did you have anything to add there?

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

There has been on LinkedIn.

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Powering smarter research: what the UserTesting acquisition of User Interviews signals for UX research

I mean, LinkedIn can be a bit of a shark pit.