Beate Chelette

speaker

7,290 appearances 42 recordings 2 series first heard Jun 2016 last heard 8 Sep

Beate Chelette’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 36 in all, peaking in Mar 2026 with 5.

Appearances

newest first · ▶ plays the moment

Business Growth Architect Show: Founders of the Future · What Should I Charge? · 13 Jul 2026 podcast

What's the big deal about friction? podcast-host

I started reading your book and you said something along the lines of podcast-host

that you can either price it because everybody else prices it that way, or go down the road of what you think the market bears, right? podcast-host

You know, c clacking on bushes and shaking the tree and seeing how you compare to anything else, or you can do something completely different. podcast-host

Will you share with our audience what that other thing is and why the first one is in your world a really terrible idea. podcast-host

So the value, right? podcast-host

Everybody runs around through our lives and we're like, we just want to be valued. podcast-host

We wanna be seen. podcast-host

We want to other people to appreciate us. podcast-host

Is there a discrepancy in us saying that and us actually showing up like that in our pricing? podcast-host

There has to be a personal experience in there that made you have this realization. podcast-host

So what was that personal realization in your own life where you started thinking about value and friction and what matters and what you needed to charge to make it all worthwhile? podcast-host

God. podcast-host

You know, you're talking about the over the the the but the building it out to justify the pricing, which as you very well know is one of the things that drives me absolutely bonkers. podcast-host

In your book, you t you take the example of Adobe and you said, you know, when Adobe first switched over podcast-host

Uh, from the desktop option to the subscription model, there was an uproar. podcast-host

Well, their primary audience were filmmakers, photographers, so there was the creative audience and they all broke anyway. podcast-host

Or most of them are, but they're creative. podcast-host

So they created this expensive subscription model. podcast-host

Thirty-three million subscribers later, it is considered a success story. podcast-host

Showing 921–940 of 7,290 · page 47 of 365