Bella Pereira
๐ค SpeakerAppearances Over Time
Podcast Appearances
Thanks for having me.
Well, ComBank is such an iconic Australian brand, I think, to design something that becomes part of a daily working wardrobe for Australians.
so many thousands of Australians is truly special and a really unique project.
I worked in financial services actually before I started Bear Park because I couldn't find things that I felt excited about wearing to work.
So in that sense, it feels like this project
Yeah, absolutely.
So the vision was really about creating something that felt polished and elevated, but also effortless to wear.
Pieces that bring the wearer confidence and are super comfortable, like very practical pieces.
And supporting people in their roles to feel great at work is something that is really important to me.
So as a customer-led designer, you know, with the whole filling that gap for workwear, I definitely love designing with functionality in mind.
Yeah, absolutely.
I mean, I think that concept of longevity in design, you know, things that you want to own and wear that work hard for you is at the very core of our business.
And again, is that natural fit with this project.
I mean, they are all names that I have idolized for as long as I can remember.
I'm just extremely grateful, so honored.
CommBank have given me the opportunity to create a body of work that will reach thousands of Australians across the country.
And I think it says a lot about their support of women in business as well, as well as supporting small business with the list of past designers there too.
So it's an incredible legacy to continue.
Yes, absolutely.
So our show is being held at the Sydney Opera House, which in itself is so exciting.