Belle Rape

speaker

77 appearances 1 recordings 1 series first heard Dec 2024 last heard Dec 2024

Belle Rape’s voice in public audio — every appearance, attributed to the second.

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Finding Peak with Ryan Hanley · How Faith and Branding Can Ignite Your True Potential · 19 Dec 2024 podcast

So you want to make it seem as appealing as possible to your audience. Part of your brand is knowing your audience. Your brand is not to serve you. It's not to serve Belle. My brand, Belle, is not to serve Belle. Ryan's brand is not to serve Ryan. It is to serve other people, right? What you do is a service. It is a product for other people.

You've got to keep that in mind because that's the way that you attract the people who want what you have to offer, whether it's a service or product. The fact is that, you know, I'm not doing anything revolutionary. How I do it is revolutionary because I'm the only one doing it the way that I do it. And the same with you.

So I'm attracting the people who are like-minded, who have something that they want to do. engineer, re-engineer, reconfigure within themselves because they see something in me that they want a part of that if they're not already like it. Or I attract people who are like me. They're like, well, I have this. I just don't know how to bring it out on social media.

So we all want that human attraction. It is that human attraction that really brings us together. And if we're not serving others and showing up in that way, we're never going to attract them. So do it in an attractive manner to attract other people. Everybody's attractive manner is different.

You know, mine is, you know, I put a little, I put some mascara on and lip gloss on and I wear, I, I, I love clothes. So I dress in a way that attracts my audience. Your audience is different. Everyone's audience is different.

Yeah, yeah. So, I mean, there's thousands of other people out there doing what I do, honestly. You know, again, like, I'm not Elon Musk. I don't have that brain. I'm not sending rockets into space. I'm fine with that. But I am one bell. I'm only one bell. So how I do something truly is, it's my personality. It's how I come to life.

It's how I get to illuminize myself that I get to then shine that light onto other people. It's what sets me apart. It's my uniqueness because of my personality. It's how I speak. It's the tone that I speak. It's, you know, I'm a little bit jovial with most of my life and I'm bubbly. So I attract those people who want that. And consequently, I repel the people who don't want that.

And that repelling was a lot of in the corporate world. I did great in an agency environment. I've worked in an ad agency environment and I did great in that environment because we were so creative and we were always thinking. And there was a lot of other people in that environment like me. We were all like minded and we got the job done.

But in a corporate environment, the corporate environments that I was in, it was a little bit more buttoned up. And that just was really confining to me. So I wasn't able to really have the Bell personality every day and in every situation that I wanted. So I knew like there was something that I was repelling it. Like internally, I was repelling it. So I knew that came out in an external manner.

So... Yeah, I think that, back to your original question, I mean, we're not doing anything that's super original, but it's how we do it. It's our personality that comes to life. We allow your personality to come to life, and you're going to attract the people who want to be attracted to you and who want what you have to offer.

Yeah, well, let me back up just a second. And there was something that really hit me. I just like, oh, stick a knife in and twist it and pour salt in it and all the things. First of all, if someone asks you your opinion on something, they have got to be prepared for what you say. You can have your delivery be honest and kind.

And I mean, I learned that one the hard way in my 20s because I did something very similar. I was in an ad agency and the designers asked me what I thought of an ad. And I was just like, yeah, I don't get it. Like... And I could have been a little bit more tactful, but I was like, I don't get it. And they were like, what do you mean you don't get it? And I was like, I don't get it.

Like, I know the brand, but I don't understand what you're trying to say with this ad. And so, again, I could have been a little bit more tactful, but... I knew I hurt their feelings. Like, these were senior designers. They'd been around the block many times, knew what they were doing, created award-winning canteens, and this just missed the mark.

Because they were like, what do you mean you don't get it? I was like, I don't get it. And so they restarted. But... If someone asks your opinion, tell them what you think and be kind. You can still be honest and kind in your delivery. If you're not invited to any more meetings, fine. But I was just so triggered by what you said because I have done the same thing so many times.

I haven't been invited back to those meetings. And my feelings were hurt because I wasn't invited back to those meetings. But I've since had time to reflect and go, I wasn't invited back because I gave them my opinion. I'm not a yes man. I'm not. And if you want to hire me to work on your personal brand, like I won't be friends with you. I will love you.

I am your biggest cheerleader because I want you to succeed. But I'm not your guest, man. I have done that for so many years. And I know what it's like. I know what it's like for people just to say yes to me. And I'm like, no, I want you to be honest. So always be honest. You've got to be honest with yourself. So let me answer your question.

If you feel like you have something else in you, like if there's another product or service that you want to go in on, start small. Look through your Instagram feed, your Instagram feed, your Pinterest, all of your social media follows a very specific algorithm. It feeds you the things that you are interested in, right?

So can you find a common thread of what you're looking at that's something that you're interested in from a business perspective? You know, you want to look at those things. When I left my job, seriously, I was my last corporate job. I was this shell of myself. And it took me a while to say, OK, well, maybe I'm just going to I'm going to blow everything up.

I'm going to burn the ships and I'm going to do something completely different. And I was like, what do I want to do? And I never landed on something that I really felt as passionately about as marketing and branding. Like, it's in my DNA. It's in my blood. I'm one of probably the very few people who went to school for something and is still doing something in that vein.

Um, so it just took me a while, like, take a minute, breathe. And like, what do I really what do I love? No one's asking you to do it for the rest of your life. Come on, we don't live in that generation anymore. I mean, my parents stayed in their jobs for 3040 years. No one's asking you to do that anymore. You have an opportunity to do multiple things. But also don't hop around and

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