Ben Borton

So it's industry specific software and have just deep experience and network in the space, which was exactly what we were looking for

to sort of lock arms with somebody who would be kind of down in the trenches with us.

Yeah, we're not wildly away from that.

I don't want to say exactly what the valuation is, but it's not an unusual valuation in terms of kind of like dilution.

It's like, what business do you want to be in?

Right.

So if you're in kind of the physical business, there is I think there is more kind of variability that's associated with that.

And so we are excited to be kind of supporting physical businesses.

I think it's I wrote a blog called Building Digital Tools for Physical Spaces.

We do think that there are particularities and kind of domain expertise that's required in order to kind of build a tech stack for physical spaces that's different than building a purely digital product.

So a purely digital product is attractive to a lot of people because it can sort of scale to infinity and you sort of are free of kind of the constraints of time and space.

It's also way more competitive.

Right.

So if you're going to try building another social network, it's very difficult at this point because it is one of the most attractive models out there.

Whereas if you're building for kind of things that have these physical characteristics, it's not as it's not as flexible.

But if you can build a really valuable product for for that market, it's incredibly sticky and it's incredible that incredibly valuable to the people who are running those businesses.

And I'm just asking you, like, would you do the roll up or would you do kind of a software business?

Now, do you do you think people are can can vibe code a really good vertical solution?

Yeah.

So we would agree with you that it's it's you can put together a prototype like and you can vibe code your way to kind of a, you know, a simple scheduling app.