Ben Borton

So it's been successful.

It's franchising.

Our ambition was always to build a technology platform that would not just serve ping pod, that would serve customers.

other like-minded kind of venue operators.

And we saw a gap in the market for sort of modern club management solutions.

You want a modern, mobile-first, really good user experience.

And then combining kind of hardware and software.

So enhancing the kind of in-club playing experience.

We do things like digital scoreboards and video replays.

There's a viral component to kind of the video replays that goes social.

Yeah, I mean, the idea is to have your own kind of like personal sports center moment and make that as easy as possible.

So part of the secret here is like, can you get rid of the friction?

And in order to get rid of that friction, you need to do the club management sort of reservation management and the video capture.

So hardware and software.

Most of the rest of the market, you have kind of club management tools and then you have video capture tools that are point solutions.

And that just creates more friction for getting to those videos, whether you're scanning a QR code, you have to have separate login, things like that.

So really kind of the magic in this is combining hardware software in a single kind of full stack solution.

So we got to that point in the summer of 2023.

So you can think of this a little bit like the Amazon model where you build really good infrastructure for yourself and then you license it to others.

Yeah, so first line of code was this technology was originally written for PinkPod, right?