Ben Carlson

And I was reading those guys and they kind of inspired me to start writing.

And I think the one, if there is a secret sauce, I don't think there really is.

Because I think so much of, it's really hard to give career advice because so much of it is just...

happenstance and chance.

And I look at my career and it could have forked off in three different ways.

I would have made one different decision, right?

And I never would have thought that like for me, even producing content was even a possibility back in the day.

So sometimes the timing just has to be right.

But we all started writing because we enjoyed this stuff, not because we set out to like build a brand and start a company, right?

I think people now see the potential benefits of it.

And we get questions all the time from people like, hey, I want to start doing content too.

And I want to build an audience.

I want to build a brand and I want to do all these things.

And I tell people, I went into this with zero expectations.

I was not trying to build an audience.

I felt like I needed an outlet.

I had something I had to say.

I was in a career path where I wasn't really, not that I wasn't enjoying it, but it didn't align with my values, my philosophy.

I'm kind of a principled person.

I think there's a right way to do things and a wrong way.