Ben Carlson

Can I use this for my clients?

I never thought of that when I first did it.

The audience I had in mind was my friends and my family, right?

I'm writing for my father-in-law and my mother.

So they understand this stuff.

That's why I tried to like speak in plain English and sort of

Not dumb it down, but just simplify and make these complex topics more digestible.

And a lot of advisors were going, yeah, our clients, they're not finance people like us that are in this stuff all the time.

They have regular lives.

They're normal people.

They don't have time.

They need to better understand this stuff.

And I think we just realized that in the financial services industry,

You're not like producing a product where you hand someone the widget at the end of the day, right?

This went through our factory.

We built it along the way, all the steps.

Here's your widget.

It's a service that requires trust.

In a trust-based, faith-based business, people want to work with others that they sort of like and respect and communicate with people, whether it's through writing or a podcast or video.

is a great way to build that trust.