Ben Clymer

And it's incredibly charming.

The luxury world is so much about Instagram and influencers and people touting how prestigious any brand might be.

And Rolex is just quietly the most prestigious.

The only other two that come to my mind are two brands that I know of, one of which would be Protectly, which is another family.

It's owned by the Stearns completely.

There's not any outside capital.

Again, family run, Geneva, very, very close to the Rolex group, obviously, physically and emotionally, I should say.

They continue to just do things in a way that is different than everybody else.

And then the other one would be Hermès.

They have some outside capital, but effectively controlled by one family has been for 100 years.

You know, Hermes is part of the fashion lifecycle.

So there are fashion shows and they get into Hermes watch box or ashtray or lounge chair or suitcase.

They're a little bit broader, but their commitment to quality and the way that they've integrated is exceptional, I can say.

But Patek and Rolex, I would say, are unique in that way.

Rolex is younger than most other brands.

It's younger than Omega.

It's younger than Vacheron by 150 years.

It's younger than Patek.

In the Swiss watch world, I wouldn't call it a baby by any means, but it's not one of these grandfathers.

I mean, Vacheron was founded in 1755.