Ben Fisher

I raised about 300.

The purpose there was we didn't want to raise a bunch of money, but we wanted to have some money.

My partner, he's married and has two kids.

And so the focus was really on raising enough that we can do this really well.

And then depending on what market we ultimately focus on or what segment, you know, we might raise more money specifically just to fuel growth.

But we didn't want to go out and just raise a bunch of money, even though, you know, that is certainly one route.

Good.

What's your favorite business book?

So it's actually, it's not a business book, but it is.

It's called Thinking and Systems, a Primer by Danella Meadows.

And it's about symbolic systems, which is sort of the top level of it.

It's really about understanding the cause and effect between, you know,

seemingly unrelated things.

So within an organization, it might be the effect that, you know,

the amount of time people are spending in the office and the effect on productivity and how that ultimately affects some other element of the system.

It's basically the idea of looking at everything, every organization, everything as a system and understanding what the different levers are and what influences what.

Because oftentimes with any company, there's the thing that will have a disproportionate impact if you touch it or if you mess with it.

And so early on,

Same is true with marketing.

Early on, it's about identifying what's that one, what are those levers and what are the effects?