Ben Gilbert

Now, it doesn't do much for Pepsi's brand.

They're very obviously saying, like, pick us because of quantity, not because we are the more delicious or better or more prestigious beverage.

And I think this decision, while it kept them alive, was sort of a hangover that they would have for the next 80 years of this, like, yeah, we're not as good.

We're not the best flavor, but like...

We're also here and you can get a lot of us for cheap.

Well, are they the best flavor or are they not?

We'll come back to that.

That's all subjective.

Went over real well.

Yeah.

And they don't want to cheapen their brand.

You can still use the word cola?

Is that what he's offering him?

Which destroys any precedent of Coca-Cola protecting cola.

It means they are forever giving up their argument in the courts that we own cola as a part of our trademark.

And doesn't Coca-Cola's general counsel quit over this too?

I think the idea is like, come on, we got to fight this.

We can't just like be giving up our trademarks.

Yes.

But Woodruff, this is one of the few times where I feel like he put an idealistic approach aside and said, we got to be pragmatic here.