Ben Gilbert

We got to settle with these guys.

But before we tell that story, now is a great time to thank one of our favorite partners, Shopify.

Boom.

Okay, so last time, David, I took you on a tour of my house and all the brands I own that have built their businesses on Shopify.

Today, I'm going to take you on a tour of all the places or all the channels that you can sell with Shopify.

All right.

So starting with the most obvious, direct-to-consumer websites, Glossier.com, WarbyParker.com, Mattel.com, all built on Shopify.

Next, a lot of people don't realize this, but Shopify also powers a lot of physical retail with Shopify point-of-sale.

So brands like Allbirds and Parachute and Allo, when you buy in-store, you're often checking out on Shopify hardware with Shopify software.

Hmm.

Interesting.

Got it.

Okay.

Then there's social commerce.

So Instagram, TikTok, Pinterest, YouTube, and even Roblox.

Brands can connect their Shopify store and enable shopping directly where the customers are.

And all the selling and fulfillment actually happens on Shopify behind the scenes.

Another big one that surprises people, get this, David, Amazon.

Whoa, Amazon.

Yeah, Walmart, Target Plus.