Ben Gilbert

Shopify makes it easy to expand into these marketplaces so merchants can sync their products and manage sales all from one unified platform.

And of course, there's the Shop app, which now has over 100 million users.

Lastly, the big recent one, AI.

Toby has talked about how all in the company is on AI.

I'm sure you saw recently, David, that OpenAI launched Instant Checkout.

So when you see buy links in ChatGPT, there's a good chance Shopify is powering those.

And on top of that, Shopify just launched what they call an AI co-founder called Sidekick, which can help answer business questions, create marketing slogans, edit product images, and even design and code your store all within Shopify.

So whether you're just starting out or you're at global scale, Shopify lets you sell anywhere your customers are.

Get started at shopify.com slash acquired and be sure to tell them that Ben and David sent you.

Okay, David, World War II.

All right.

Gee, how did Coke end up all over the world?

Hmm.

Yeah, whether the rest of the world looked at it that way, TBD, but I'm sure the U.S.

government looked at it as like a great ambassador of our values.

Which is interesting because what Coke doesn't win is an exemption on the sugar rationing.

What they do win is they get to supply Coca-Cola free of rations to the military, and they just get to take a really broad lens on what to the military means.

This was a big legal battle.

Pepsi was basically saying, hey, you can't just say this supplier gets an exemption by name.

You have to say, like, colas do.