Ben Gilbert

Which actually kind of backfires because then Coke uses it to counter sell and they start going around to everyone else that is considering Coke or Pepsi and saying,

Pepsi owns these restaurants that are competing with you.

Why do you want to give them more profit dollars?

And so then Coke is able to win sales on that, which is, I think, is part of why Pepsi then spun that all out as Yum!

Brands, but also just kind of because I think it was a drag on their business.

Yep.

And for some of you, that will mean a lot.

And for most of you, that will mean a lot in about 30 seconds.

And finish the story, David.

What would then happen after John became CEO of Apple?

Also, thank you to Arvind Navaratnam, friend of the show, for introducing us.

That was a fun email to get of like, wait, John Scully listens to Acquired?

And the response ends up happening a full decade later.

The response comes in 1985, and the Pepsi challenge was in 75, and Pepsi had already been taking share from Coke starting in like 1970.

Meaningful chunks.

He has strong opinions about what Coca-Cola is and isn't.

And it's hard for him to see, read, hear.

I mean, it's hard to communicate with, in addition with having strong opinions and control of the company.

That's right, because he was a chemical engineer.

I mean, he was on the product formulation side of things.