Ben Gilbert

So starting in 1980, he got 50%.

And then by 1984, they replaced it 100%.

But basically because sugar kept getting more expensive and farm subsidies for corn kept making high fructose corn syrup less expensive, it became like, well, as long as customers are willing to do it and it doesn't seem to be worse for people's health, economically, it became a no-brainer to do it.

And ultimately, Gosweta got it because he was Woodruff's protege.

I would say Gosweta, at least as it comes across in the book Secret Formula, did a very good job of sort of managing up and making sure that Woodruff felt taken care of and informed.

I could see that.

Yeah.

Which I always thought this was stupid.

Like, whenever you hear stories of, oh, and at one point in the coked-out 1980s where everyone was doing crazy stuff, Coke even went and bought...

Columbia Pictures.

A movie studio.

But financially, it actually was great for them, even though no business is as good as Coca-Cola's core business.

Everything pales in comparison, unless it's Visa or a software company or something like that.

Amazing.

Warren Buffett is like this real-life Forrest Gump.

I mean, the number of things that he invested in that would become these unbelievable bonanza investments, like greatest-of-all-time investments...

Oh, it was a guy who lived on my street.

Oh, it was the woman that ran the furniture store in my town growing up.

It happens over and over and over again.

Are you kidding me?