Ben Goodman

I think a lot of organizations have learned that yes, you can drive a lot of productivity out of the LLMs, but you have to have the human checks and balances to make sure that those recommendations are appropriate, that they're not hallucinating information, that they're not misinterpreting data in a certain way.

So I think the balance between driving productivity through the use of the tools, Adobe Acrobat Studio is a great example as a business tool to help drive productivity and creativity, but making sure the humans in the loop still have an understanding of what's gone into that, that the sources and citations are valid, that the inputs in making business decisions are the right inputs.

And that is where I think policy, human-in-the-loop validation becomes critical for organisations, just to make sure that people aren't placing big investments in things that don't have the level of due diligence that organisations need.

We've seen the evolution of Acrobat from PDF over the last 10, 15 years.

And if you look at the most recent announcements around Acrobat Studio, which is really our productivity and collaboration platform, its intent is to recognize that business documentation and business content is constantly evolving.

We need to produce content, whether it's strategy documents or communications, and they will evolve consistently over time.

And the formats that people want to consume those in will vary.

If you're looking to consume a board paper, you might prefer it in a traditional format.

If you are an executive wanting to listen to a podcast of a board paper while you're out in a run in the morning, that's now a format that people need to think about.

Acrobat Studio brings together the power of AI to help organizations import business data and effectively make recommendations and drive outcomes, but also the ability to repurpose that into any format that makes sense for the business.

And what we're finding is that organizations are leveraging this, are being able to engage internal stakeholders, business stakeholders in different ways.

Because suddenly as an executive, I don't need to read a 17-page document.

I can listen to a seven-minute podcast that tells me everything I need to know because that's my preferred method for consuming information.

And we're now starting to meet people where they are in terms of the best way for them to engage.

I think that's a really powerful element of the evolution of Acrobat and Studio.

I think AI becomes a co-pilot for everything in every technology.

Adobe has been deep in machine learning for many years.

If you think about our origins around creativity and empowering creators and creatives to create the best visual imagery, the best videos, the best after effects, the best campaigns, our heritage has been around learning from data to make things better.

And that's actually been core to the DNA of everything we've done since Adobe was accepted 40 odd years ago.

And so when the evolution around AI came together for Adobe, it actually wasn't a revolution for us.