Ben Goodman

It was an extension of what we're already doing.

And those insights were already building into our platforms and our products.

It was just activating them in a different way.

It was turning features into natural language processing.

So people could say, remove background as a...

word in a chatbot rather than right-click remove background.

It was just changing the way we bought the technology that we were already embedding to the humans who were interacting with it and making it easy for more people to democratize this technology for them to use.

I think there are different ways to look at that.

And what AI is allowing us to do when it comes to productivity absolutely can put more time back into people's calendars.

the evolution that's opening up for brands to do things differently in market is creating more demand for work than ever before.

And so I think what is actually unlocked is not just productivity to spend more time with kids, but actually productivity to get more stuff done and move your company forward at a much faster pace than ever before.

We start to think about large companies rebranding everything they do, fundamentally bringing new products to market in days and weeks rather than taking years to do it.

We're just seeing the pace of business accelerate so quickly that

And I think a lot of the productivity gains that put time back into people's calendars, give them the option to go and spend more time at home, but also give them the option to move faster.

I think that's going to become a personal choice for companies and employees and company culture.

For me, the fact that both options are available, I think is a great unlock.

But it's really impressive to see how organizations are adopting this and making it core to the DNA of how they operate.

And I do believe every company at its core will be driven forward by AI.

The culture of that company, how the executive team look at it, is really going to define how that organization moves forward and the pace they can keep with the market.

Thank you very much.