Ben Goodman

Is AI creative?

AI is an amplification of creativity.

The best example I can give is if you think about artists who are creating digital artwork, the core human emotion in terms of building the story and the artwork and immersing people in that experience.

Advertising is a great example.

We still need the human emotion.

It still needs to connect to people at a personal level.

It needs to emote them to do something.

I don't believe AI does that today.

But what it allows people to do is tell that story in lots of different ways at scale so that you can tell your story in a long format, in a movie, you can turn it into a podcast, you can turn it into an advert.

There's lots of different channels that you can expand your story.

So I look at it as being an amplification opportunity for the artisans and the creatives and the creators to tell their story through different ways

but still keep the core of the story actually what they designed.

And that's where I think we see the big uplift around AI when it comes to creativity is amplifying creators, creatives, artisans in a way they've never been able to get scale before.

You're selling more widgets.

So productivity, I think, is probably the most topical subject right now when it comes to AI.

And you can look at it through a few different levels.

You can look at the large language models out there that allow you to import a lot of information, extract a lot of insight and come up with recommendations.

Incredibly powerful.

Save people a lot of time.

But you need to make sure that if you're moving forward with those recommendations, you understand the fundamentals of how decisions were made, how recommendations are formed.