Ben Greenfield

It's also good for me as a workaholic-driven entrepreneur to know that I've got boundaries.

My boundaries are I cannot just lock myself away in the office from 5 a.m.

on because I know I have to be right there in the living room at 7 a.m.

with my family, and every day is structured around that.

And same thing, I cannot be like...

booking calls at 6 30 p.m or banging out emails at 7 p.m because i've built in that family gathering at 7 p.m in the evening so it helps put some boundaries on me because don't get me wrong like i'm wired up like a lot of entrepreneurs and i will just work all day long unless i know my family's out there tapping their fingers on the kitchen counter waiting for me to bust out the guitar at 7 p.m if i'm in my office on a zoom that's not going to happen so

Those are three things, eating close to the planet, weaving movement, making it fun into our daily lives, and then really emphasizing in the same way that we would systematize or calendar any business activity, the activity of coming together as a family and connecting.

Those are three things, eating close to the planet, weaving movement, making it fun into our daily lives, and then really emphasizing in the same way that we would systematize or calendar any business activity, the activity of coming together as a family and connecting.

Yeah, there's always an enemy.

It's like the dirty secret in the nutrition industry is if you want to make good money on a book, you write about the one perfect diet for all of humankind.

And typically, there's some kind of villain that they need to avoid, the enemy.

And if you're really smart, you design some kind of supplement that will digest the villain for you.

And you've got yourself a nice little nutrition business.

Things just aren't as simple as that.

Yeah, there's always an enemy.

This is such a deep question with so many tendrils into so many different areas.

It's like the dirty secret in the nutrition industry is if you want to make good money on a book, you write about the

But

A few things to think about is, first of all, there's this book I read.

one perfect diet for all of humankind and typically there's some kind of villain you know that they need to avoid the enemy and you're really smart you design some kind of supplement that will digest the villain for you and you've got yourself a nice little nutrition business you know things just aren't as simple as that this is such a deep question with so many tendrils into so many different areas but