Ben Greenfield

Any apps, any communities, any websites, any services, any individuals who have a method to bring people together in an analog environment or digital environment to work

More and more important going forward as AI gets better and better at writing out the perfect workout and the perfect nutrition plan for you, we instead are going to see people valuing the ability to build tribe and social life and community around that.

engage in community, tribe, and friendships along with their fitness is also going to be something more and more important going forward as AI gets better and better at writing out the perfect workout and the perfect nutrition plan for you.

We instead are going to see people valuing the ability to build tribe and social life and community around that.

I have a little bit more of, I guess, a Tim Ferriss-esque approach to this, who probably got it from Kevin Kelly's original essay, 1,000 True Fans.

I think that when you're excited about something, authenticity really shines through, and that if you are creating content

I have a little bit more of, I guess, a Tim Ferriss-esque approach to this.

and recording you doing or talking about something that you truly are excited and passionate about versus doing and talking about something that the numbers have told you you should be excited and passionate about, you are A, going to have...

You probably got it from Kevin Kelly's original essay, 1,000 True Fans.

I think that when you're excited about something, authenticity really shines through.

And that if you are creating content and recording you doing or talking about something that you truly are excited and passionate about versus doing and talking about something that the numbers have told you you should be excited and passionate about, you are A,

a good number of people who are also interested in what you're interested in, sometimes simply because they've seen how excited you are about it.

And B, you're going to be happier because you're more authentic, right?

And if you look at the span of my career, I have gone from being 90% Ironman triathlon and endurance sports content to kettlebell Spartan obstacle course racing stuff to

Going to have a good number of people who are also interested in what you're interested in, sometimes simply because they've seen how excited you are about it.

And B, you're going to be happier because you're more authentic, right?

to family, parenting, legacy, to biohacking, anti-aging, longevity.

And if you look at the span of my career, I have gone from being 90% Ironman triathlon and endurance sports content to kettlebell Spartan obstacle course racing stuff to

Well, now I've got, you know, if you were to look out my office window right now, I have a tractor out there working on a pond project.

I've got four high schoolers down the driveway laying out mats and