Ben Greenfield

For most of us, eating the frog, doing the hard thing first is journaling, meditation, prayer, gratitude, family time, family devotion, family huddles, working out, and the business will always be there.

The whole time I'm in the gym.

I'm like, I should be at the office right now.

But I do it because I've seen a lot of my friends, especially as I grow old now, I'm 42 years old.

And frankly,

And there's a guy who is featured in my book, Boundless Parenting, who told me this when we were sitting at dinner one night.

I've seen a lot of them

build their businesses, and then they'll do the Facebook post where they're like, yeah, I'm 30 pounds overweight and I'm sick and I don't feel good about my body and it's time to start working on my body.

He's actually one of the parents featured in Boundless Parenting, Chad Johnson.

He's a father of 11, Ironman triathlete, big mountain skier, amazing guy.

But man, it's so much easier when you don't let yourself slide in the first place and you prioritize taking care of your health before you get into the office for the day.

He said, Ben, your business will eat you alive.

Like the emails will never stop coming.

Zero inbox will...

Because for most entrepreneurs and business builders,

Never be a reality, only occasionally at different points throughout the day or the week.

Eating the frog is not opening up your email inbox.

There will always be work to do.

Most of us love that dopaminergic surge of starting in the emails and starting the checklist for the day.

There will always be lists to check.