Ben Harnwell

that their goal for the election was to double that representation to 10.

And obviously, when political parties do that, they aim low so that they can say they did even better than what they planned.

And Advance led the campaign against them and reduced their actual representation from five to one.

The leader of the party was wiped out.

All the high leadership of the Greens was wiped out.

Specifically, they did this, Stephen, I know time is running short, but they had two really quite genius strategies in communicating that message.

One of them was to say that, you know, knowing that there is a popular affinity behind the green movement was to say,

The Greens are not who you think they are.

They're not who they used to be.

That is not simply a sort of conservationist, environmentalist organisation.

It's far more radical than that these days, working hand in hand with communism and with Islam.

And that had huge resonance with the Australian people.

The second tactic that they used was to say, not this time.

basically, which was to give to those supporters of the Green Party permission, if you will, not to support them because the movement itself was no longer authentic to its representation.

So it wasn't saying voting green, voting pro-environment, voting pro-conservation.

This is wrong.

This isn't the cycle to do that because these aren't the guys who are going to represent you.

And as I say, that was a strategy that had unbelievable fruits.

reducing the uh the green representation from five to one so these guys they really absolutely do know what they're talking about um and i've learned a few things as well from my time here while you're there i i missed you steve you cut you cut out your social media while you're there people are going to want to follow you where do they go

On Getter, my social media platform of choice, type in my surname, at Harnwell, and I'll be back.