Ben Lindbergh

Our logo is back to being green.

So don't worry, everyone.

But this is one of the more tangible steps that Xbox has taken.

Matt, we talked plenty about the Game Pass price hikes when those happened.

Do you think this is sufficient to bring people back into the tent?

Yes.

And remember that whole, this is an Xbox campaign.

Now it's not an Xbox anymore.

Yeah.

There's a lot of, you know, publicizing of internal memos and notes.

And there's a lot of we're reevaluating this and we're thinking about that and we're not quite ready to divulge our plans.

And from my perspective, let us know when you make a decision.

So, you know, if you're evaluating or reevaluating exclusivity or windowing or whatever.

Okay, tell me when you actually reach a decision.

But I understand the PR strategy because it's damage control and it's let's change the narrative and suggest that we are doing things differently because what we've been doing has not been working.

But it's also somewhat frustrating in that there's a lot of sort of hot air and kind of pandering to the base and you can change a logo, but...

you're going to need to do something more significant than that.

And to be fair, the Game Pass price drop is an actual tangible change.

So the Game Pass growth has sort of slowed and stagnated.

And I don't know that this will do enough to juice it, but it is a more affordable proposition.