Ben Soffer

It's 40% more protein and 57% fewer calories than the bars you've seen for years.

It is the most efficient way of having a portable protein bar.

You probably have seen them.

They sell them all over New York now, like in every bodega.

It's the gold protein bar.

And I have loved protein bars for a while, but sometimes it feels like you're trading off calories for protein.

It's like it has a lot of protein, but also like 500 calories.

Sometimes there's not enough protein because there's too few calories.

And then sometimes the flavor is just disgusting.

Yeah, Ben likes like some of the more quirky flavors.

And a recent survey has showed that over 71% of Americans want to increase their protein intake, cut sugar and work to reduce calories.

And that's why David is just so popular.

It really helps keep you full, keep you full.

But without the trade-off for flavor.

Sometimes if you're trying to eat well, you're not enjoying.

Totally.

And that sucks.

It really does.

Because I enjoy eating.

And David gets that.