Ben Uyeda

But if it's the video and you're giving still images along with that and a whole package of content that would be expensive for that brand to produce, that's where you sort of get the value.

When I talk to one of these brands and say, how much do you pay for a commercial?

And they'll say, well, if it's a regional commercial, I might spend 100 to 200,000 on creative agencies, digital video production, etc.

And then at the end, they get a 30 second video that nobody wants to watch that they paid.

So I always tell them, worst case scenario, you're paying me way less than that.

You're getting a whole bunch of videos.

And if you think those videos aren't professional enough, because I by no means am a professional videographer, worst case scenario, you then have a perfect template to go to a professional video production

And you already see what the creative is and you just use that as the rough draft.

Uh, I was looking at right now about 180 K, uh, mostly my, my rule of thumb for YouTube is that your sort of, uh, brand integration money should be about 10 times what your AdSense money is.

So AdSense is the sort of automatic revenue that you get when you sort of monetize your YouTube videos.

So if you're whatever you're making that you're, you should be making about 10 X that in sort of a branded content deals.

Uh, yeah, no, I mean, there's, there's a lot of added value.

I mean, one, I get to fix up my house and that's nice.

But the, the main thing is I put most of the money back into it in terms of expanding new tools, hiring more people, because I really want to take this one step up because the one type of content that I'm not doing that most YouTubers are also not doing is long format video.

And so that's the big question is how do we go from YouTube to Netflix or to YouTube to Hulu?

Wow.

Okay.

Okay.

So, um, we know that.

And what's really interesting is that a lot of people will try to go from YouTube to TV, but then normally somebody else is in charge of the creative.