Ben Uyeda

The audience is different.

You don't have search to rely on to sort of give you views.

Um, you have to get people to sort of click over to that channel.

Um,

So most of the, you know, the sort of money that comes in is going towards sort of how do we sort of both add new tools and facility like robots that can cut stuff with lasers, which helps us on the design side to also figuring out how do we sort of elevate our production assets so that we can really move up the chain.

And then when we go to a brand, we're not just offering them YouTube and digital.

We're also offering them integration into full length TV style shows.

It's all different, right?

And often agencies, often these brands have agencies that they work with too.

So what it is, is to look at their, you know, you always, I always suggest reverse engineering it.

Look at their social media footprint, find the patterns, track them down and just send messages on Instagram and things like that.

The other thing that doesn't hurt.

Exactly.

What's the message?

No, I would say exactly that.

I would, I would message Nutribullet and say, Hey, I would first, I would, I wouldn't tell them.

I would first show them, not tell them what you're going to do.

So with all the brands, I did post with their products in it first, rather than tell them that I would do it so they could see it in the native environment.

Then I just sent them a message with a link to the YouTube video and say, Hey, I already did it.

This is how it worked.