Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Ben Uyeda

๐Ÿ‘ค Speaker
314 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

I don't want to have a team of assembly line production.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

That would actually be more efficient from a sort of, you know, total sort of business view.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

But it would also eliminate the reason I got into this the first place.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

And it wouldn't sort of leverage my skill set because then I wouldn't be designing and making content.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

I love the way you're thinking because that's actually a technique that we use a lot where we'll stack products.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

We'll often try to find two or three brands that are compatible.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

If we're working with Home Depot, we also want to work with products that are sold within Home Depot.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

And so even if you're not getting paid for all by all of them, you can at least tell them and they'll probably put some promotional effort behind it.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

So even if I'm, you know, if I'm doing a video for Home Depot and quick reach in it, which is a concrete company, and let's say they're not paying me for that video, I'll still tell them and let them know and give them dimension because they're likely to.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

promoted on their social medias.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

And sometimes they'll even put like a boosted post behind it on Facebook.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

So it's still about sort of collecting and acquiring assets.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

Now, obviously it's really ideal when you can stack multiple branded content fees within one video.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

That's great.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

And that happens sometimes.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

But I think the key is to always just sort of say,

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

I look at this way, right?

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

In a particular type of content I do, brand and product mentions, they aren't getting in the way.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

They're actually essential.

SaaS Interviews with CEOs, Startups, Founders
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

Right.