Ben Wilson

So let's take, for example, their beef tallow and honey bomb. I live in the desert, so I use it every day to moisturize my face and my hands. And the ingredients for it are all stuff that you know and trust. Beef tallow, honey, olive oil, essential oils, like stuff you can get behind.

So let's take, for example, their beef tallow and honey bomb. I live in the desert, so I use it every day to moisturize my face and my hands. And the ingredients for it are all stuff that you know and trust. Beef tallow, honey, olive oil, essential oils, like stuff you can get behind.

Whereas if you go and you look at some of these synthetic lotions, even the ones that say they're all natural, they have all of these chemicals that you can't even pronounce. And that's not the kind of stuff that I want ending up in my body. And look, everything that you put on your skin ends up in your bloodstream. Multiple studies are now showing that.

Whereas if you go and you look at some of these synthetic lotions, even the ones that say they're all natural, they have all of these chemicals that you can't even pronounce. And that's not the kind of stuff that I want ending up in my body. And look, everything that you put on your skin ends up in your bloodstream. Multiple studies are now showing that.

And so I use Van Man for their moisturizer, for their deodorant, for their lip balm. I use basically all their products. So you'll love it. Go to vanman.shop and use code TAKEOVER10 for 10% off. You won't regret it. So Land and Wheelwright set out to produce polarized materials with their new corporation. Land has the vision and the technical expertise and Wheelwright has some technical knowledge.

And so I use Van Man for their moisturizer, for their deodorant, for their lip balm. I use basically all their products. So you'll love it. Go to vanman.shop and use code TAKEOVER10 for 10% off. You won't regret it. So Land and Wheelwright set out to produce polarized materials with their new corporation. Land has the vision and the technical expertise and Wheelwright has some technical knowledge.

I mean, he was studying physics and was a graduate student at Harvard. So yeah, like he knows physics, but he's not as deep into optics as Land is. He doesn't know as much, but what he does have is a little more business experience and some money. He had come from a wealthy family. His family had actually lost all of their money, but Wheelwright was a savvy businessman.

I mean, he was studying physics and was a graduate student at Harvard. So yeah, like he knows physics, but he's not as deep into optics as Land is. He doesn't know as much, but what he does have is a little more business experience and some money. He had come from a wealthy family. His family had actually lost all of their money, but Wheelwright was a savvy businessman.

He had started a little side hustle himself, and he had a nice little nest egg from it. So they go into business together. The big thing they think they can use it for is on automobile windshields to reduce the glare from other people's headlights. And they also have things in mind like 3D movies and color television. So that's what they have their mind towards.

He had started a little side hustle himself, and he had a nice little nest egg from it. So they go into business together. The big thing they think they can use it for is on automobile windshields to reduce the glare from other people's headlights. And they also have things in mind like 3D movies and color television. So that's what they have their mind towards.

But those are going to take some time. They have to convince these big car companies and film companies, in the case of 3D movies, to actually use and implement the technology. They can't just go out and do it themselves. And in the meantime, they find a fast, immediate use in creating polarized lenses for sunglasses and creating filters for cameras.

But those are going to take some time. They have to convince these big car companies and film companies, in the case of 3D movies, to actually use and implement the technology. They can't just go out and do it themselves. And in the meantime, they find a fast, immediate use in creating polarized lenses for sunglasses and creating filters for cameras.

So they're selling their technology to American Optical, which is the big manufacturer of sunglasses, and to Kodak for the camera filters. Kodak agrees to a contract for $10,000. They say, okay, this technology looks great. You've demonstrated it. Can you produce it? And they say, yeah, we can produce it. So they get a contract for $10,000. The only problem is they think they can produce it.

So they're selling their technology to American Optical, which is the big manufacturer of sunglasses, and to Kodak for the camera filters. Kodak agrees to a contract for $10,000. They say, okay, this technology looks great. You've demonstrated it. Can you produce it? And they say, yeah, we can produce it. So they get a contract for $10,000. The only problem is they think they can produce it.

They have no idea. They've never produced this stuff at scale. And so they've sold the contract and now they have to actually go out and fulfill. The book Insisting on Obsession has a really good account of what happens next. Quote, It goes on, a marathon effort to produce continuous sheeting began one Christmas Eve and did not end until January 11th.

They have no idea. They've never produced this stuff at scale. And so they've sold the contract and now they have to actually go out and fulfill. The book Insisting on Obsession has a really good account of what happens next. Quote, It goes on, a marathon effort to produce continuous sheeting began one Christmas Eve and did not end until January 11th.

Their machine was working, making continuous sheeting, not wide, but making it. Meanwhile, according to Wheelwright, Din was on the floor sort of crying and working with something, not doing very well. Land asked Wheelwright, George, what is the matter? My wife has gone home and your wife has gone home. All the help has gone home and we're not getting anywhere. They agreed to go home.

Their machine was working, making continuous sheeting, not wide, but making it. Meanwhile, according to Wheelwright, Din was on the floor sort of crying and working with something, not doing very well. Land asked Wheelwright, George, what is the matter? My wife has gone home and your wife has gone home. All the help has gone home and we're not getting anywhere. They agreed to go home.

okay so they're working so hard edwin land is kind of curled up on the floor like crying because not everything is working perfectly land himself also has a great description of this time he says we had air mattresses on the floor in the lab and had food sent in and after working for 20 or 40 hours a man would fall down and we would slip a mattress under him as he fell

okay so they're working so hard edwin land is kind of curled up on the floor like crying because not everything is working perfectly land himself also has a great description of this time he says we had air mattresses on the floor in the lab and had food sent in and after working for 20 or 40 hours a man would fall down and we would slip a mattress under him as he fell