Ben Wood

speaker

341 appearances 2 recordings 1 series first heard Jun 2026 last heard 10 Sep

Ben Wood’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.

Appearances

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The Big Tech Show · WWDC: Why Apple says EU rules are blocking its biggest AI upgrade · 11 Jun 2026 podcast

Watch this space.

Maybe it's one we can revisit and see how it kind of transpires.

I felt it wasn't that clear either.

And when I saw Siri AI, personally, I think that was more just to make the point that it's a new Siri.

And I don't... When you look at all of the... We've had some of the demos, as you said, and everywhere Siri manifests itself on the screens and everything else, it still just says Siri.

It does not say Siri AI.

So let's assume this was just a visual metaphor for Apple to say,

old Siri's gone, new Siri's here.

We're calling it Siri AI, but consumers will just think of it as better Siri.

Apple intelligence is more this kind of marketing moniker for everything they're doing.

You know, very clever, you know, AI, Apple intelligence, you know, Apple owning the AI story.

And I think that's just...

a generic catch-all for everything that Apple's doing.

And it will work better in the marketing in terms of, you know, with Apple Intelligence rather than with Siri.

Siri's, you know, a lot of people just associate it as something that's relatively niche and just a voice assistant.

I honestly think, Adrian, when this gets into consumers' hands, they won't sweat that detail.

They will understand that it's some new technology that transcends all of the different parts of the action.

Even looking at those demos myself where, for example, as you said, you could do something on the Mac or whatever.

In my mind, I was thinking it was a Siri-like capability anyway.

So maybe it'll just come out in the wash.

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