Ben Wood

breakthrough capabilities, which will be very valuable to you as a user.

And the legislation means that you're not going to get those.

And that's quite a powerful lobby because people really love their iPhones and they will feel aggrieved at that.

Another dimension to this is much as

It's commendable that the EU has been a real champion for competition and also looking after the consumer.

Things like GDPR, which went on to be adopted around the world, a real fantastic framework.

Have we reached a point now where this starts to make the EU look quite...

you know, uncompetitive and unattractive for people who want to invest in AI.

And that's a broader discussion that's been going on.

But pity the poor consumer because, you know, to use an analogy, this is like a married couple that aren't getting on and they're warring with each other.

And who are the people that usually get hurt in that situation?

It's the kids.

And in the case, the kids are the Apple consumers.

They're the customers and they're caught in the middle of all of this.

And it's very difficult for us to see.

We're here.

We're educated.

We're with the people who are having these discussions.

And even we're struggling to understand where it goes.

So I think that both sides need to be very careful.