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Benny Brooks

๐Ÿ‘ค Speaker
142 total appearances

Appearances Over Time

Podcast Appearances

Insights Unlocked
How TruStage's design team operationalized UX research

So we were really thinking about this in a crawl, walk, run way.

Insights Unlocked
How TruStage's design team operationalized UX research

So we just were kind of saying to ourselves,

Insights Unlocked
How TruStage's design team operationalized UX research

we need to be doing more research.

Insights Unlocked
How TruStage's design team operationalized UX research

That's just the world that we're in right now.

Insights Unlocked
How TruStage's design team operationalized UX research

So that was the first thing that we wanted to measure.

Insights Unlocked
How TruStage's design team operationalized UX research

And the really cool thing is, in 2024, we created and executed and completed 83 research stories.

Insights Unlocked
How TruStage's design team operationalized UX research

2025, when we kind of kicked off this whole thing, we created and executed 201 research stories.

Insights Unlocked
How TruStage's design team operationalized UX research

So we're essentially doing more than double the amount of research.

Insights Unlocked
How TruStage's design team operationalized UX research

And I think like for us,

Insights Unlocked
How TruStage's design team operationalized UX research

like the next horizon, you know, maybe part of like the like the walk in the run aspect of the crawl walk run is like just the quantity of user stories doesn't really speak to quality and efficiency.

Insights Unlocked
How TruStage's design team operationalized UX research

Right.

Insights Unlocked
How TruStage's design team operationalized UX research

So now we're starting to think about, all right, how do we measure like quality and efficiency and just get like better data now that we have confidence that we're just doing more research as part of the new mandate?

Insights Unlocked
How TruStage's design team operationalized UX research

So.

Insights Unlocked
How TruStage's design team operationalized UX research

The really cool thing is now we are starting to see, when we first started, and I think you heard it all earlier, when we first started, we had a lot of anxiety about, hey, we're gonna pitch research or we have to like sell research, right?

Insights Unlocked
How TruStage's design team operationalized UX research

So that was like a huge concern of ours,

Insights Unlocked
How TruStage's design team operationalized UX research

What we're seeing now is we're starting to see research populated on other product leaders back my backlogs that we then need to create a plan for in our backlogs and where it's less of a push and like more of a pull.

Insights Unlocked
How TruStage's design team operationalized UX research

Right.

Insights Unlocked
How TruStage's design team operationalized UX research

So like we're now we're talking about articulating actors needs jobs to be done for people who are like asking for it.

Insights Unlocked
How TruStage's design team operationalized UX research

And that's like a huge thing for us.

Insights Unlocked
How TruStage's design team operationalized UX research

Right.