Bertie Gregory

Whereas if you talk about the destruction of nature, suddenly you as an individual, whether you're the CEO of a huge company or a politician or just someone with a little apartment down the road from here, you can do... Okay, they're on different scales, but you can do your bit to make the planet wilder and healthier, whether that be plant some plants in your garden that are insect pollinator friendly to help local bees or choose to protect a huge area of ocean if you're a politician.

And the thing I love about that is that it's actionable and you will see quantifiable positive change.

If you plant a bunch of wildflowers in your garden, you will see a bunch of insects coming to those that weren't there before.

And isn't that cool?

Exactly.

We talked about those CEOs.

They're interested in ROIs.

Well, there you go.

Do a thing, gets better.

That's the problem with, yes, of course, we need to look at our individual carbon footprints or changing our diets to...

consume less or no meat.

All these things you can do.

It's very hard to quantify the impact of those things.

If you choose not to fly tomorrow, well, the global temperature isn't going to come down because of your one action.

You should still think about doing it.

Whereas

when it comes to rewilding the planet, you will see a quantifiable positive change.

And people don't like being told to stop doing things.

But what about if you do a thing and then it makes a better thing?

You know what I mean?