Bertie Gregory

We had these amazing guides that would find stuff.

All the vehicles would come to us and we've created this horrible problem where now this cheater family is surrounded by cars very close.

All that stuff.

So we'd watch and people would be, they'd drive rather than sitting, you know, 100 meters away, 50 meters away, like we would with our really powerful technology.

They would drive all the way up.

And so that the guide got a tip that they want to be in a good position, they'd lean out and take a picture on the phone of the cheetah right there.

And so actually, yes, you could blame that on the guide.

Okay, it's his, you know, he needs to sort of... Feed his family.

Well, yeah, but he needs to educate the tourists on, you know, but actually I think it's equally as much our responsibility to go, hang on.

I think it used to be that when you watched BBC Planet Earth documentaries, that was kind of the only sort of, well, relatively, yeah, the only sort of huge, amazing way to see a video of a whale, right?

Whereas now, you scroll through Instagram, you're just bombarded with everything.

So I think we sort of normalized it.

And so now when lots of people do get to go to these amazing wild places, which I think is a great thing for all the reasons we talked about,

they sort of forget that actually this is a wild place and all these animals, this isn't a zoo.

It's not this abstract world that's in your phone.

Like it's a real thing and actions that you take will decide whether or not this animal lives or dies.

Like the stakes are that high.

And I think it's sort of reminding people to that.

that you've got to have this respect.

That is sort of a traditional sort of documentary approach is look at the grandeur of this amazing place.