Bill Allen
👤 PersonAppearances Over Time
Podcast Appearances
We did an analysis of my company over the last three years, and we run a lot of events. I found that it takes somebody on average two and a half events to buy my $15,000 above all. And so if it's the first time you're seeing somebody, the first event you've ever been to, you're probably a lot more cautious than if you've been to multiple different events.
We did an analysis of my company over the last three years, and we run a lot of events. I found that it takes somebody on average two and a half events to buy my $15,000 above all. And so if it's the first time you're seeing somebody, the first event you've ever been to, you're probably a lot more cautious than if you've been to multiple different events.
We did an analysis of my company over the last three years, and we run a lot of events. I found that it takes somebody on average two and a half events to buy my $15,000 above all. And so if it's the first time you're seeing somebody, the first event you've ever been to, you're probably a lot more cautious than if you've been to multiple different events.
And that's a way to structure your business to do a lot of different virtual events, some challenges, maybe a webinar, a half-day masterclass, those kind of things to accelerate the buying process. What is some bigger picture, like three to five big tips for making sales at events?
And that's a way to structure your business to do a lot of different virtual events, some challenges, maybe a webinar, a half-day masterclass, those kind of things to accelerate the buying process. What is some bigger picture, like three to five big tips for making sales at events?
And that's a way to structure your business to do a lot of different virtual events, some challenges, maybe a webinar, a half-day masterclass, those kind of things to accelerate the buying process. What is some bigger picture, like three to five big tips for making sales at events?
Thanks, Rudy. I'm happy to be here, man.
Thanks, Rudy. I'm happy to be here, man.
Thanks, Rudy. I'm happy to be here, man.
Well, there will be a day when we fly together. I don't know what it is, but every time I see it, I'll just be like, hey, you got a plan for the ride home? I'll just give you a ride. You just have to go and that's the problem usually.
Well, there will be a day when we fly together. I don't know what it is, but every time I see it, I'll just be like, hey, you got a plan for the ride home? I'll just give you a ride. You just have to go and that's the problem usually.
Well, there will be a day when we fly together. I don't know what it is, but every time I see it, I'll just be like, hey, you got a plan for the ride home? I'll just give you a ride. You just have to go and that's the problem usually.
Yeah, absolutely. So whether you're a big or small event, I don't think it really matters. It's about the kind of what you're selling, the offer, the structure, and who you fill the room with. If you get the right people in the room, you can have a small room that you can get a lot of money out of, or you can have a big room that you get even more out of.
Yeah, absolutely. So whether you're a big or small event, I don't think it really matters. It's about the kind of what you're selling, the offer, the structure, and who you fill the room with. If you get the right people in the room, you can have a small room that you can get a lot of money out of, or you can have a big room that you get even more out of.
Yeah, absolutely. So whether you're a big or small event, I don't think it really matters. It's about the kind of what you're selling, the offer, the structure, and who you fill the room with. If you get the right people in the room, you can have a small room that you can get a lot of money out of, or you can have a big room that you get even more out of.
But if you put the wrong people in the room, it's a bit of a challenge. And then once they're in there, most people spend all the time on who bought their product and look and see who that person is, track them back. but they lose sight of all the people that didn't buy.
But if you put the wrong people in the room, it's a bit of a challenge. And then once they're in there, most people spend all the time on who bought their product and look and see who that person is, track them back. but they lose sight of all the people that didn't buy.
But if you put the wrong people in the room, it's a bit of a challenge. And then once they're in there, most people spend all the time on who bought their product and look and see who that person is, track them back. but they lose sight of all the people that didn't buy.
And the thing that I think is the biggest problem is if they're not in the room to hear the offer, they can never have the opportunity to buy the offer. And so bigger events, a lot of times you get people that are in the hallway or they're upstairs or they're taking a break. They never see the offer. They don't see the repitch.
And the thing that I think is the biggest problem is if they're not in the room to hear the offer, they can never have the opportunity to buy the offer. And so bigger events, a lot of times you get people that are in the hallway or they're upstairs or they're taking a break. They never see the offer. They don't see the repitch.