Bill Allen

And the thing that I think is the biggest problem is if they're not in the room to hear the offer, they can never have the opportunity to buy the offer. And so bigger events, a lot of times you get people that are in the hallway or they're upstairs or they're taking a break. They never see the offer. They don't see the repitch.

They don't see the structure and you're not following up with them and you don't know it. So there's a lot of things virtual and live, I think that we're missing. And As an engineer, I got a background in engineering and Navy test pilot. So I love data and numbers and most people don't. They're great marketers.

They don't see the structure and you're not following up with them and you don't know it. So there's a lot of things virtual and live, I think that we're missing. And As an engineer, I got a background in engineering and Navy test pilot. So I love data and numbers and most people don't. They're great marketers.

They don't see the structure and you're not following up with them and you don't know it. So there's a lot of things virtual and live, I think that we're missing. And As an engineer, I got a background in engineering and Navy test pilot. So I love data and numbers and most people don't. They're great marketers.

They love to fill the room, make a killer offer, collect the money, but you're leaving a lot on the table by not understanding who didn't see it, if that makes sense.

They love to fill the room, make a killer offer, collect the money, but you're leaving a lot on the table by not understanding who didn't see it, if that makes sense.

They love to fill the room, make a killer offer, collect the money, but you're leaving a lot on the table by not understanding who didn't see it, if that makes sense.

Yeah, absolutely. I mean, we've run and helped people run events. And just so you know, I'm not like an event planner. We do a lot of strategy and then a lot of data analysis from the event, from nerdy tracking stuff. But we've helped people. I've been part of events that have made $16 million on the top end. That's probably the highest earning event that we've seen.

Yeah, absolutely. I mean, we've run and helped people run events. And just so you know, I'm not like an event planner. We do a lot of strategy and then a lot of data analysis from the event, from nerdy tracking stuff. But we've helped people. I've been part of events that have made $16 million on the top end. That's probably the highest earning event that we've seen.

Yeah, absolutely. I mean, we've run and helped people run events. And just so you know, I'm not like an event planner. We do a lot of strategy and then a lot of data analysis from the event, from nerdy tracking stuff. But we've helped people. I've been part of events that have made $16 million on the top end. That's probably the highest earning event that we've seen.

And I would say a net of that just is probably about... 50 to 60%. So those events cost a lot of money to run. And then, you know, smaller events that are making, you know, 80% net up to, you know, 300,000 to a million dollars. And so what I love, the thing about events that I think people miss a lot of times, whether it's live or virtual, is it builds trust.

And I would say a net of that just is probably about... 50 to 60%. So those events cost a lot of money to run. And then, you know, smaller events that are making, you know, 80% net up to, you know, 300,000 to a million dollars. And so what I love, the thing about events that I think people miss a lot of times, whether it's live or virtual, is it builds trust.

And I would say a net of that just is probably about... 50 to 60%. So those events cost a lot of money to run. And then, you know, smaller events that are making, you know, 80% net up to, you know, 300,000 to a million dollars. And so what I love, the thing about events that I think people miss a lot of times, whether it's live or virtual, is it builds trust.

And so the more time you can spend with people, the more trust you can build, that's needed in order to buy a high ticket product. So most of the events that we run are high ticket conversion sales events, anywhere from 10,000 to $50,000 offer. And you need a high level of trust to be able to invest that kind of money with somebody. So-

And so the more time you can spend with people, the more trust you can build, that's needed in order to buy a high ticket product. So most of the events that we run are high ticket conversion sales events, anywhere from 10,000 to $50,000 offer. And you need a high level of trust to be able to invest that kind of money with somebody. So-

And so the more time you can spend with people, the more trust you can build, that's needed in order to buy a high ticket product. So most of the events that we run are high ticket conversion sales events, anywhere from 10,000 to $50,000 offer. And you need a high level of trust to be able to invest that kind of money with somebody. So-

We did an analysis of my company over the last three years and we run a lot of events. I found that it takes somebody on average two and a half events to buy my $15,000 or above off. And so that was my money ball. If you ever seen that movie or read the book, The Money Ball, So we decided to do more events over a shorter period of time.

We did an analysis of my company over the last three years and we run a lot of events. I found that it takes somebody on average two and a half events to buy my $15,000 or above off. And so that was my money ball. If you ever seen that movie or read the book, The Money Ball, So we decided to do more events over a shorter period of time.

We did an analysis of my company over the last three years and we run a lot of events. I found that it takes somebody on average two and a half events to buy my $15,000 or above off. And so that was my money ball. If you ever seen that movie or read the book, The Money Ball, So we decided to do more events over a shorter period of time.

So if I could get somebody to usually about three events, two to three events, that's the average. And their trust level goes up and they're willing to buy. And so if it's the first time you're seeing somebody, the first event you've ever been to, you're probably a lot more cautious than if you've been to multiple different events. And that's a way to structure your business to do