Bill Allen
👤 PersonAppearances Over Time
Podcast Appearances
So if I could get somebody to usually about three events, two to three events, that's the average. And their trust level goes up and they're willing to buy. And so if it's the first time you're seeing somebody, the first event you've ever been to, you're probably a lot more cautious than if you've been to multiple different events. And that's a way to structure your business to do
So if I could get somebody to usually about three events, two to three events, that's the average. And their trust level goes up and they're willing to buy. And so if it's the first time you're seeing somebody, the first event you've ever been to, you're probably a lot more cautious than if you've been to multiple different events. And that's a way to structure your business to do
a lot of different virtual events, some challenges, maybe a webinar, you know, a half day masterclass, those kinds of things to accelerate the buying process. So that's kind of what we found over a period of analyzing, you know, thousands of people that came through my real estate coaching program.
a lot of different virtual events, some challenges, maybe a webinar, you know, a half day masterclass, those kinds of things to accelerate the buying process. So that's kind of what we found over a period of analyzing, you know, thousands of people that came through my real estate coaching program.
a lot of different virtual events, some challenges, maybe a webinar, you know, a half day masterclass, those kinds of things to accelerate the buying process. So that's kind of what we found over a period of analyzing, you know, thousands of people that came through my real estate coaching program.
Yeah, absolutely. And I love what you just said. You said smaller events. We've never done these thousand people events. What I would say to anybody listening is run the event that you want to run. Like what do you need to do? And maybe you want to get an Airbnb and have 15 people that pay at 5k upfront. And then you sell them a high ticket offer on the back and you do like, you love like
Yeah, absolutely. And I love what you just said. You said smaller events. We've never done these thousand people events. What I would say to anybody listening is run the event that you want to run. Like what do you need to do? And maybe you want to get an Airbnb and have 15 people that pay at 5k upfront. And then you sell them a high ticket offer on the back and you do like, you love like
Yeah, absolutely. And I love what you just said. You said smaller events. We've never done these thousand people events. What I would say to anybody listening is run the event that you want to run. Like what do you need to do? And maybe you want to get an Airbnb and have 15 people that pay at 5k upfront. And then you sell them a high ticket offer on the back and you do like, you love like
the managing the Airbnb and like nights out and maybe a party or a VIP experience for them. And then the content is during the day, or you want to run a huge event. That's, you know, a thousand people, 2000 people in person, or you want to run like a virtual masterclass where you just teach for, you know, four hours, five hours, interactive, things like that.
the managing the Airbnb and like nights out and maybe a party or a VIP experience for them. And then the content is during the day, or you want to run a huge event. That's, you know, a thousand people, 2000 people in person, or you want to run like a virtual masterclass where you just teach for, you know, four hours, five hours, interactive, things like that.
the managing the Airbnb and like nights out and maybe a party or a VIP experience for them. And then the content is during the day, or you want to run a huge event. That's, you know, a thousand people, 2000 people in person, or you want to run like a virtual masterclass where you just teach for, you know, four hours, five hours, interactive, things like that.
I would just structure what you want to do. What's best for you. And I can tell you, you'll be a lot happier that way. Don't look at what everybody else is doing. There's not one size fits all. Structure it the way that you like to engage, the way that you teach the best, the way that you network the best. I'm a big introvert, so I don't really like...
I would just structure what you want to do. What's best for you. And I can tell you, you'll be a lot happier that way. Don't look at what everybody else is doing. There's not one size fits all. Structure it the way that you like to engage, the way that you teach the best, the way that you network the best. I'm a big introvert, so I don't really like...
I would just structure what you want to do. What's best for you. And I can tell you, you'll be a lot happier that way. Don't look at what everybody else is doing. There's not one size fits all. Structure it the way that you like to engage, the way that you teach the best, the way that you network the best. I'm a big introvert, so I don't really like...
You know, the events where I got to spend all the day, the night, the evenings, all weekend, all that stuff. I like to go on stage. I like to give my presentations. I like to shake some hands and socialize and network. And then I like to go to my hotel room and crash. So I like a bigger live in-person event because I think it makes a big impact on people, builds trust really fast.
You know, the events where I got to spend all the day, the night, the evenings, all weekend, all that stuff. I like to go on stage. I like to give my presentations. I like to shake some hands and socialize and network. And then I like to go to my hotel room and crash. So I like a bigger live in-person event because I think it makes a big impact on people, builds trust really fast.
You know, the events where I got to spend all the day, the night, the evenings, all weekend, all that stuff. I like to go on stage. I like to give my presentations. I like to shake some hands and socialize and network. And then I like to go to my hotel room and crash. So I like a bigger live in-person event because I think it makes a big impact on people, builds trust really fast.
But a live in-person event is also a big challenge to fill the room. There's an upfront cost to it where a virtual experience is, is incredible to do where i can actually do all that stuff go home to my kids i can be here in my studio at my locally in nashville and not have to travel too so structure it how you want to structure it and there's a way to maximize the profitability of any of those
But a live in-person event is also a big challenge to fill the room. There's an upfront cost to it where a virtual experience is, is incredible to do where i can actually do all that stuff go home to my kids i can be here in my studio at my locally in nashville and not have to travel too so structure it how you want to structure it and there's a way to maximize the profitability of any of those
But a live in-person event is also a big challenge to fill the room. There's an upfront cost to it where a virtual experience is, is incredible to do where i can actually do all that stuff go home to my kids i can be here in my studio at my locally in nashville and not have to travel too so structure it how you want to structure it and there's a way to maximize the profitability of any of those