Bill Allen

Yeah, the first thing that I would say is design everything starting with the offer. So most people like design the content. Then they like, who am I going to have there? Who's going to do that? But then like, oh, the offer, we'll just like, we'll figure it out. Like we'll offer something or something we've always sold. So the first thing that I do is I look at the offer.

Yeah, the first thing that I would say is design everything starting with the offer. So most people like design the content. Then they like, who am I going to have there? Who's going to do that? But then like, oh, the offer, we'll just like, we'll figure it out. Like we'll offer something or something we've always sold. So the first thing that I do is I look at the offer.

Yeah, the first thing that I would say is design everything starting with the offer. So most people like design the content. Then they like, who am I going to have there? Who's going to do that? But then like, oh, the offer, we'll just like, we'll figure it out. Like we'll offer something or something we've always sold. So the first thing that I do is I look at the offer.

I design the offer like an irresistible offer. And then I build all the content, all the speakers based on that. So almost like reverse engineering the offer. The event would be my biggest tip that most people miss.

I design the offer like an irresistible offer. And then I build all the content, all the speakers based on that. So almost like reverse engineering the offer. The event would be my biggest tip that most people miss.

I design the offer like an irresistible offer. And then I build all the content, all the speakers based on that. So almost like reverse engineering the offer. The event would be my biggest tip that most people miss.

Yeah. I think this is like, if I gave only one tip on this whole show, it would be that like, uh, and then it's, it's not even like price point structure inside of the offer. Take your non-negotiables. So the thing that you're like not willing to do and, and map it out. So these are my non-negotiables.

Yeah. I think this is like, if I gave only one tip on this whole show, it would be that like, uh, and then it's, it's not even like price point structure inside of the offer. Take your non-negotiables. So the thing that you're like not willing to do and, and map it out. So these are my non-negotiables.

Yeah. I think this is like, if I gave only one tip on this whole show, it would be that like, uh, and then it's, it's not even like price point structure inside of the offer. Take your non-negotiables. So the thing that you're like not willing to do and, and map it out. So these are my non-negotiables.

These are a couple, maybe three or four like bullet points of what are the biggest impacting things inside that offer. So the results that I can help people get, um,

These are a couple, maybe three or four like bullet points of what are the biggest impacting things inside that offer. So the results that I can help people get, um,

These are a couple, maybe three or four like bullet points of what are the biggest impacting things inside that offer. So the results that I can help people get, um,

And then I'm going to map out my entire event and strategy and speakers so that I give them like a small taste of that, but not enough that they, I created, like I gave them what they need to kind of go run, like give them enough content and enough tactics and those kinds of things.

And then I'm going to map out my entire event and strategy and speakers so that I give them like a small taste of that, but not enough that they, I created, like I gave them what they need to kind of go run, like give them enough content and enough tactics and those kinds of things.

And then I'm going to map out my entire event and strategy and speakers so that I give them like a small taste of that, but not enough that they, I created, like I gave them what they need to kind of go run, like give them enough content and enough tactics and those kinds of things.

But they're going to get to the point where they're so overwhelmed that they're saying, Hey, we can do this together for the next, you know, three months, six months, year, whatever it is. But. if there's any ever deliverable inside my offer, I'm usually seating that at the event.

But they're going to get to the point where they're so overwhelmed that they're saying, Hey, we can do this together for the next, you know, three months, six months, year, whatever it is. But. if there's any ever deliverable inside my offer, I'm usually seating that at the event.

But they're going to get to the point where they're so overwhelmed that they're saying, Hey, we can do this together for the next, you know, three months, six months, year, whatever it is. But. if there's any ever deliverable inside my offer, I'm usually seating that at the event.

So if it's maybe a coach that I'm going to have be coaching with me along the way, they're going to be one of the speakers at my event for sure. Versus just having anybody come in and talk and present about something or I'm there talking the whole time. So that offer is number one. And then number two is map that out of like, who's the right fit client?

So if it's maybe a coach that I'm going to have be coaching with me along the way, they're going to be one of the speakers at my event for sure. Versus just having anybody come in and talk and present about something or I'm there talking the whole time. So that offer is number one. And then number two is map that out of like, who's the right fit client?