Bill Allen

So if it's maybe a coach that I'm going to have be coaching with me along the way, they're going to be one of the speakers at my event for sure. Versus just having anybody come in and talk and present about something or I'm there talking the whole time. So that offer is number one. And then number two is map that out of like, who's the right fit client?

Like who's the ideal customer and client for this offer? And then where are they? And I'll market to them. I'd rather have a smaller event of the right buyers than have a big event of the wrong buyers. So I see a lot of people, they just want numbers. And usually what happens is, when you make an offer to the wrong audience, you're not getting as many takers.

Like who's the ideal customer and client for this offer? And then where are they? And I'll market to them. I'd rather have a smaller event of the right buyers than have a big event of the wrong buyers. So I see a lot of people, they just want numbers. And usually what happens is, when you make an offer to the wrong audience, you're not getting as many takers.

Like who's the ideal customer and client for this offer? And then where are they? And I'll market to them. I'd rather have a smaller event of the right buyers than have a big event of the wrong buyers. So I see a lot of people, they just want numbers. And usually what happens is, when you make an offer to the wrong audience, you're not getting as many takers.

And what happens is people will see that, they'll feel that. Even the ones that are on the fence decide not to buy because a lot of people aren't. You get a small event, Rudy, like you talked about, maybe 50 or 100 people in there, and 60% of the room is buying you know, they're taking you up on the offer.

And what happens is people will see that, they'll feel that. Even the ones that are on the fence decide not to buy because a lot of people aren't. You get a small event, Rudy, like you talked about, maybe 50 or 100 people in there, and 60% of the room is buying you know, they're taking you up on the offer.

And what happens is people will see that, they'll feel that. Even the ones that are on the fence decide not to buy because a lot of people aren't. You get a small event, Rudy, like you talked about, maybe 50 or 100 people in there, and 60% of the room is buying you know, they're taking you up on the offer.

It just starts to, it's a domino effect that you will knock down way more of those buyers from that. So those are a couple of tips that I would give folks is put the right people in the room, even if it's a smaller amount of people, because you're going to have a higher return on your money, on your offer, and then build the offer and reverse engineer.

It just starts to, it's a domino effect that you will knock down way more of those buyers from that. So those are a couple of tips that I would give folks is put the right people in the room, even if it's a smaller amount of people, because you're going to have a higher return on your money, on your offer, and then build the offer and reverse engineer.

It just starts to, it's a domino effect that you will knock down way more of those buyers from that. So those are a couple of tips that I would give folks is put the right people in the room, even if it's a smaller amount of people, because you're going to have a higher return on your money, on your offer, and then build the offer and reverse engineer.

Totally agree with that. So I love that you said live virtual event because it is definitely a challenge to get a recorded event to convert really, really well. You've seen the webinars and people know kind of whether you're live or you're virtual or live or like prerecorded. So a virtual event doesn't mean it's not live. So I would definitely call it a live event and virtual events.

Totally agree with that. So I love that you said live virtual event because it is definitely a challenge to get a recorded event to convert really, really well. You've seen the webinars and people know kind of whether you're live or you're virtual or live or like prerecorded. So a virtual event doesn't mean it's not live. So I would definitely call it a live event and virtual events.

Totally agree with that. So I love that you said live virtual event because it is definitely a challenge to get a recorded event to convert really, really well. You've seen the webinars and people know kind of whether you're live or you're virtual or live or like prerecorded. So a virtual event doesn't mean it's not live. So I would definitely call it a live event and virtual events.

They're low is a low overhead. low cost and high margins. So I highly encourage you to, and I would start there. If you're, if you haven't started doing events, I would start on virtual. I would do the same thing.

They're low is a low overhead. low cost and high margins. So I highly encourage you to, and I would start there. If you're, if you haven't started doing events, I would start on virtual. I would do the same thing.

They're low is a low overhead. low cost and high margins. So I highly encourage you to, and I would start there. If you're, if you haven't started doing events, I would start on virtual. I would do the same thing.

Think about the offer, reverse engineer the event and the structure, put the right people in the room, same thing, market to the right people because the chat is really important in a virtual event. If the chat is really busy, it's really excited. People are buying, people know like the momentum and the feeling of a lot of, you know, um,

Think about the offer, reverse engineer the event and the structure, put the right people in the room, same thing, market to the right people because the chat is really important in a virtual event. If the chat is really busy, it's really excited. People are buying, people know like the momentum and the feeling of a lot of, you know, um,

Think about the offer, reverse engineer the event and the structure, put the right people in the room, same thing, market to the right people because the chat is really important in a virtual event. If the chat is really busy, it's really excited. People are buying, people know like the momentum and the feeling of a lot of, you know, um,

getting people active in the chat, getting them to turn their cameras on, engage with them, call their names out, really have more of a live feel. But virtual events are, it's like, I would absolutely start there. They're high margin, they're great. The one thing I'll say about a virtual event is I wouldn't treat it any differently than a live event.