Bill Allen

getting people active in the chat, getting them to turn their cameras on, engage with them, call their names out, really have more of a live feel. But virtual events are, it's like, I would absolutely start there. They're high margin, they're great. The one thing I'll say about a virtual event is I wouldn't treat it any differently than a live event.

getting people active in the chat, getting them to turn their cameras on, engage with them, call their names out, really have more of a live feel. But virtual events are, it's like, I would absolutely start there. They're high margin, they're great. The one thing I'll say about a virtual event is I wouldn't treat it any differently than a live event.

I would map out my live event and really think about the process and the feeling that all those people get on that virtual event. And you're still building trust. Keep in mind when you're marketing for a virtual event, usually we get our most opt-ins like seven days before the event. So I wouldn't spend like months and months marketing it because your show rate is going to go down.

I would map out my live event and really think about the process and the feeling that all those people get on that virtual event. And you're still building trust. Keep in mind when you're marketing for a virtual event, usually we get our most opt-ins like seven days before the event. So I wouldn't spend like months and months marketing it because your show rate is going to go down.

I would map out my live event and really think about the process and the feeling that all those people get on that virtual event. And you're still building trust. Keep in mind when you're marketing for a virtual event, usually we get our most opt-ins like seven days before the event. So I wouldn't spend like months and months marketing it because your show rate is going to go down.

About seven to 10 days before the event is when I turn ads on and I really start running traffic.

About seven to 10 days before the event is when I turn ads on and I really start running traffic.

About seven to 10 days before the event is when I turn ads on and I really start running traffic.

Totally agree. I was just going to say that about 60% of our opt-ins usually come from about three days before the event. So keep that in mind. If your event's not filling, it's just the fact that it's probably too far out that you're marketing.

Totally agree. I was just going to say that about 60% of our opt-ins usually come from about three days before the event. So keep that in mind. If your event's not filling, it's just the fact that it's probably too far out that you're marketing.

Totally agree. I was just going to say that about 60% of our opt-ins usually come from about three days before the event. So keep that in mind. If your event's not filling, it's just the fact that it's probably too far out that you're marketing.

Yeah, I'll use the live in-person events and you can duplicate the same thing for a virtual event. Just think about like all the data that you get from ins and outs of the room. So on Zoom, you can see when people logged out, they dropped and you can see who that was and their email address and things.

Yeah, I'll use the live in-person events and you can duplicate the same thing for a virtual event. Just think about like all the data that you get from ins and outs of the room. So on Zoom, you can see when people logged out, they dropped and you can see who that was and their email address and things.

Yeah, I'll use the live in-person events and you can duplicate the same thing for a virtual event. Just think about like all the data that you get from ins and outs of the room. So on Zoom, you can see when people logged out, they dropped and you can see who that was and their email address and things.

So live in-person events, we're spending a lot of time trying to track who's actually in the room physically. Because like I said in the beginning of the podcast, if you don't see the offer, you can't buy it. If you don't see the repitch, you're not going to buy it. And what we found is, I look at all the people that bought. Last event I had, we had about 500 buyers.

So live in-person events, we're spending a lot of time trying to track who's actually in the room physically. Because like I said in the beginning of the podcast, if you don't see the offer, you can't buy it. If you don't see the repitch, you're not going to buy it. And what we found is, I look at all the people that bought. Last event I had, we had about 500 buyers.

So live in-person events, we're spending a lot of time trying to track who's actually in the room physically. Because like I said in the beginning of the podcast, if you don't see the offer, you can't buy it. If you don't see the repitch, you're not going to buy it. And what we found is, I look at all the people that bought. Last event I had, we had about 500 buyers.

Only one of them didn't see the offer in the repitch. And the guy's wife was in there for the repitch. So that's how they, you know, I can actually tell you that you have to see the offer and it makes sense, right? You're not just going to like hear about it in the hallway and go buy it. It's about trust. So the way to do that is to figure out how to get people back in the room for the offer.

Only one of them didn't see the offer in the repitch. And the guy's wife was in there for the repitch. So that's how they, you know, I can actually tell you that you have to see the offer and it makes sense, right? You're not just going to like hear about it in the hallway and go buy it. It's about trust. So the way to do that is to figure out how to get people back in the room for the offer.

Only one of them didn't see the offer in the repitch. And the guy's wife was in there for the repitch. So that's how they, you know, I can actually tell you that you have to see the offer and it makes sense, right? You're not just going to like hear about it in the hallway and go buy it. It's about trust. So the way to do that is to figure out how to get people back in the room for the offer.