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Bill Allen

👤 Person
174 total appearances

Appearances Over Time

Podcast Appearances

Living The Red Life
Maximising Your Events With Bill Allen

And so we use text messaging, emails, things like that to be able to see who's not in the room and then be able to text them to get back in the room for the offer. And, uh, just, just real quick numbers we had about, um, It was a little over a thousand people that weren't in the room about a minute into the offer at FHL.

Living The Red Life
Maximising Your Events With Bill Allen

And so we use text messaging, emails, things like that to be able to see who's not in the room and then be able to text them to get back in the room for the offer. And, uh, just, just real quick numbers we had about, um, It was a little over a thousand people that weren't in the room about a minute into the offer at FHL.

Living The Red Life
Maximising Your Events With Bill Allen

And so we use text messaging, emails, things like that to be able to see who's not in the room and then be able to text them to get back in the room for the offer. And, uh, just, just real quick numbers we had about, um, It was a little over a thousand people that weren't in the room about a minute into the offer at FHL.

Living The Red Life
Maximising Your Events With Bill Allen

And I was able to get 393 people back into the room that, by the way, had never stepped foot in the room that whole day to come in. And it was in the afternoon to actually see the offer. And 93 of those people bought it. So, you know, 25% of the people that weren't in the room that would have never seen it. And so I can track, you can track all this stuff.

Living The Red Life
Maximising Your Events With Bill Allen

And I was able to get 393 people back into the room that, by the way, had never stepped foot in the room that whole day to come in. And it was in the afternoon to actually see the offer. And 93 of those people bought it. So, you know, 25% of the people that weren't in the room that would have never seen it. And so I can track, you can track all this stuff.

Living The Red Life
Maximising Your Events With Bill Allen

And I was able to get 393 people back into the room that, by the way, had never stepped foot in the room that whole day to come in. And it was in the afternoon to actually see the offer. And 93 of those people bought it. So, you know, 25% of the people that weren't in the room that would have never seen it. And so I can track, you can track all this stuff.

Living The Red Life
Maximising Your Events With Bill Allen

I think the way to do this is to, is to, to make your presentation inside of the event room and event space so intriguing that people don't want to be in the hallway. They want to be in there. So this is like a pitch to help you make the content good and the atmosphere good so that they want to be in the room, not out of the room.

Living The Red Life
Maximising Your Events With Bill Allen

I think the way to do this is to, is to, to make your presentation inside of the event room and event space so intriguing that people don't want to be in the hallway. They want to be in there. So this is like a pitch to help you make the content good and the atmosphere good so that they want to be in the room, not out of the room.

Living The Red Life
Maximising Your Events With Bill Allen

I think the way to do this is to, is to, to make your presentation inside of the event room and event space so intriguing that people don't want to be in the hallway. They want to be in there. So this is like a pitch to help you make the content good and the atmosphere good so that they want to be in the room, not out of the room.

Living The Red Life
Maximising Your Events With Bill Allen

And don't overuse that, by the way. If you've got a three or four day event, don't be texting nonstop the whole time that every single presentation is the most exciting one that they have to see. Even if you don't know who's not in the room, text everyone and say, hey, I'm sharing my best stuff here. Make sure that you're in the room. And that's the message I sent last year.

Living The Red Life
Maximising Your Events With Bill Allen

And don't overuse that, by the way. If you've got a three or four day event, don't be texting nonstop the whole time that every single presentation is the most exciting one that they have to see. Even if you don't know who's not in the room, text everyone and say, hey, I'm sharing my best stuff here. Make sure that you're in the room. And that's the message I sent last year.

Living The Red Life
Maximising Your Events With Bill Allen

And don't overuse that, by the way. If you've got a three or four day event, don't be texting nonstop the whole time that every single presentation is the most exciting one that they have to see. Even if you don't know who's not in the room, text everyone and say, hey, I'm sharing my best stuff here. Make sure that you're in the room. And that's the message I sent last year.

Living The Red Life
Maximising Your Events With Bill Allen

It was, hey, Russell here. I'm about to share my best stuff. Make sure that you're here. And that was it. That thing got, you know, 393 people to come back in the room for the first time that day and probably a bunch of others that have been in earlier. And so.

Living The Red Life
Maximising Your Events With Bill Allen

It was, hey, Russell here. I'm about to share my best stuff. Make sure that you're here. And that was it. That thing got, you know, 393 people to come back in the room for the first time that day and probably a bunch of others that have been in earlier. And so.

Living The Red Life
Maximising Your Events With Bill Allen

It was, hey, Russell here. I'm about to share my best stuff. Make sure that you're here. And that was it. That thing got, you know, 393 people to come back in the room for the first time that day and probably a bunch of others that have been in earlier. And so.

Living The Red Life
Maximising Your Events With Bill Allen

And then keep in mind, if you have this data of who didn't see the offer in the repitch, which you do on every virtual event you could in person, then you can set up different email strategies and text message strategies after the event. My salespeople talk very differently to the people who didn't see the offer than they do to the people who did see it and didn't buy it.

Living The Red Life
Maximising Your Events With Bill Allen

And then keep in mind, if you have this data of who didn't see the offer in the repitch, which you do on every virtual event you could in person, then you can set up different email strategies and text message strategies after the event. My salespeople talk very differently to the people who didn't see the offer than they do to the people who did see it and didn't buy it.

Living The Red Life
Maximising Your Events With Bill Allen

And then keep in mind, if you have this data of who didn't see the offer in the repitch, which you do on every virtual event you could in person, then you can set up different email strategies and text message strategies after the event. My salespeople talk very differently to the people who didn't see the offer than they do to the people who did see it and didn't buy it.

Living The Red Life
Maximising Your Events With Bill Allen

So that old email sequence, the way your salespeople are talking to them after the event. Can you imagine calling somebody and be like, hey, I noticed you didn't buy this program. Why is that? They're like, what program? That was a different conversation. And so we have different marketing sequences for them post-event, depending on what they saw. Did they see the repitch?

Living The Red Life
Maximising Your Events With Bill Allen

So that old email sequence, the way your salespeople are talking to them after the event. Can you imagine calling somebody and be like, hey, I noticed you didn't buy this program. Why is that? They're like, what program? That was a different conversation. And so we have different marketing sequences for them post-event, depending on what they saw. Did they see the repitch?