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Bill Allen

👤 Person
174 total appearances

Appearances Over Time

Podcast Appearances

Living The Red Life
Maximising Your Events With Bill Allen

So that old email sequence, the way your salespeople are talking to them after the event. Can you imagine calling somebody and be like, hey, I noticed you didn't buy this program. Why is that? They're like, what program? That was a different conversation. And so we have different marketing sequences for them post-event, depending on what they saw. Did they see the repitch?

Living The Red Life
Maximising Your Events With Bill Allen

Did they see the repitch but not the offer? Did they see neither? And they go down different funnels afterwards for marketing. And I think the marketers that are listening to would love that.

Living The Red Life
Maximising Your Events With Bill Allen

Did they see the repitch but not the offer? Did they see neither? And they go down different funnels afterwards for marketing. And I think the marketers that are listening to would love that.

Living The Red Life
Maximising Your Events With Bill Allen

Did they see the repitch but not the offer? Did they see neither? And they go down different funnels afterwards for marketing. And I think the marketers that are listening to would love that.

Living The Red Life
Maximising Your Events With Bill Allen

Totally. Yeah. Smaller events, 50, 60 people, 100 people doesn't make sense. Once you go over 500 people or so, having that actual data of like and the other thing is tells you what speakers are good. If you really think about it, you can do, you know, a post event webinar with the best speaker that retains the most of the audience.

Living The Red Life
Maximising Your Events With Bill Allen

Totally. Yeah. Smaller events, 50, 60 people, 100 people doesn't make sense. Once you go over 500 people or so, having that actual data of like and the other thing is tells you what speakers are good. If you really think about it, you can do, you know, a post event webinar with the best speaker that retains the most of the audience.

Living The Red Life
Maximising Your Events With Bill Allen

Totally. Yeah. Smaller events, 50, 60 people, 100 people doesn't make sense. Once you go over 500 people or so, having that actual data of like and the other thing is tells you what speakers are good. If you really think about it, you can do, you know, a post event webinar with the best speaker that retains the most of the audience.

Living The Red Life
Maximising Your Events With Bill Allen

You know, you can see, you know, how much time do people spend in the room? When do they drop out? All kinds of stuff. But just just think about that, even if you do a smaller event. Think about the people that are leaving a day early or, you know, structuring your offer in the right spot where you're going to have the most people show up there.

Living The Red Life
Maximising Your Events With Bill Allen

You know, you can see, you know, how much time do people spend in the room? When do they drop out? All kinds of stuff. But just just think about that, even if you do a smaller event. Think about the people that are leaving a day early or, you know, structuring your offer in the right spot where you're going to have the most people show up there.

Living The Red Life
Maximising Your Events With Bill Allen

You know, you can see, you know, how much time do people spend in the room? When do they drop out? All kinds of stuff. But just just think about that, even if you do a smaller event. Think about the people that are leaving a day early or, you know, structuring your offer in the right spot where you're going to have the most people show up there.

Living The Red Life
Maximising Your Events With Bill Allen

And then using the data of all the negative, who didn't buy it? Spend time looking at that. We spend a lot of time on all the people that bought. What do they look like? How do we reverse engineer that? But, you know, 80, 90% of the room doesn't buy. So what can we downsell them? But, you know, maybe they just didn't see it as you wanted it. They just don't know about it.

Living The Red Life
Maximising Your Events With Bill Allen

And then using the data of all the negative, who didn't buy it? Spend time looking at that. We spend a lot of time on all the people that bought. What do they look like? How do we reverse engineer that? But, you know, 80, 90% of the room doesn't buy. So what can we downsell them? But, you know, maybe they just didn't see it as you wanted it. They just don't know about it.

Living The Red Life
Maximising Your Events With Bill Allen

And then using the data of all the negative, who didn't buy it? Spend time looking at that. We spend a lot of time on all the people that bought. What do they look like? How do we reverse engineer that? But, you know, 80, 90% of the room doesn't buy. So what can we downsell them? But, you know, maybe they just didn't see it as you wanted it. They just don't know about it.

Living The Red Life
Maximising Your Events With Bill Allen

So figure out how to look like that.

Living The Red Life
Maximising Your Events With Bill Allen

So figure out how to look like that.

Living The Red Life
Maximising Your Events With Bill Allen

So figure out how to look like that.

Living The Red Life
Maximising Your Events With Bill Allen

Oh, man. You know, we just we just filmed a TV show called Kids Who Flip. And I there were six kids across three houses, flipping houses all across the country, ages 12 to 17. I think the thing that I'm most proud of right now is being able to impact the the youth.

Living The Red Life
Maximising Your Events With Bill Allen

Oh, man. You know, we just we just filmed a TV show called Kids Who Flip. And I there were six kids across three houses, flipping houses all across the country, ages 12 to 17. I think the thing that I'm most proud of right now is being able to impact the the youth.

Living The Red Life
Maximising Your Events With Bill Allen

Oh, man. You know, we just we just filmed a TV show called Kids Who Flip. And I there were six kids across three houses, flipping houses all across the country, ages 12 to 17. I think the thing that I'm most proud of right now is being able to impact the the youth.

Living The Red Life
Maximising Your Events With Bill Allen

like the next generation these are like my kids age and just giving them they're looking forward to business making money that kind of stuff it's just the the coolest thing ever that I feel like I'm a little like micro celebrity to these kids that are looking up and they don't have maybe a business role model and mentor in their life so that's probably the thing I'm most proud of now is seeing these kids make more money than than most adults do in their life so it's been really cool