Bill Allen, a seasoned real estate investor and entrepreneur, brings a wealth of experience in event hosting, business strategy, and personal growth. Known for his company, Seven Figure Flipping, and his work in coaching, Bill shares actionable insights from his journey, emphasizing the importance of structured events, effective follow-up strategies, and personal resilience. In a recent discussion, he explored how leveraging data and communication techniques can maximize event attendance and post-event engagement, offering tips for marketers and entrepreneurs alike. Bill's passion for mentoring extends to his latest project, Kids Who Flip, a TV show empowering young entrepreneurs to succeed in the real estate world.In his conversation, Bill highlighted the significance of using urgency and tailored messaging to bring attendees back into the room during events, noting the impact of a simple text that re-engaged nearly 400 participants. He delved into the nuances of post-event marketing, stressing the importance of segmenting audiences based on their interactions to create effective sales funnels. Beyond business strategies, Bill shared personal lessons about balancing professional and family life, recounting a challenging period in his marriage that ultimately strengthened his relationships. Through his story, Bill emphasizes the need for entrepreneurs to nurture both their businesses and their personal lives, offering a candid look at the highs and lows of his entrepreneurial journey.TIMESTAMPS2:30 - The Key to Successful Event Sales: Filling the Room with the Right People4:00 - Why Knowing Your Target Audience is Crucial for Event Success6:00 - Breaking Down Revenue Streams from Events8:00 - Leveraging Emotional Engagement to Drive Sales10:00 - The Power of Storytelling in Event Presentations12:00 - How to Design Offers That Sell Themselves14:30 - Scaling Event Sales: Strategies for Growth16:30 - Avoiding Common Mistakes in Event Marketing18:00 - Wrapping Up: Your Next Steps for Event Sales Mastery19:15 - Using Scarcity and Urgency to Drive Attendance20:16 - Tailoring Post-Event Marketing to Audience Behavior21:21 - Maximizing Engagement at Large-Scale Events22:07 - Analyzing Non-Buyers for Future Opportunities22:29 - Rapid Fire: Bill’s Biggest Success and Challenge24:33 - How to Connect and Learn More from Bill Allen25:08 - Final Thoughts on Hosting and Learning from EventsConnect with Bill Allen:SOCIALS - Billallenrei https://www.7figureflipping.com https://intheroom.live/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter
Chapter 1: What are the key strategies for successful event sales?
We did an analysis of my company over the last three years, and we run a lot of events. I found that it takes somebody on average two and a half events to buy my $15,000 above all. And so if it's the first time you're seeing somebody, the first event you've ever been to, you're probably a lot more cautious than if you've been to multiple different events.
Chapter 2: Why is knowing your target audience crucial for event success?
And that's a way to structure your business to do a lot of different virtual events, some challenges, maybe a webinar, a half-day masterclass, those kind of things to accelerate the buying process. What is some bigger picture, like three to five big tips for making sales at events?
The first thing that I would say is
Chapter 3: How do emotional engagement and storytelling drive sales at events?
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
What's up, guys? Welcome back to another episode of Living the Red Life. Today, we've got an interesting topic that you've probably not thought about. It's event sales and maximizing how much money you make in the room, okay? And joining me today, my friend Bill. He's a very interesting resume, as you could say.
He's put over a thousand houses, retired Navy pilot, made many millions selling his own info products. And he's helped a lot of big people like Funnel Hacking Live and big events add millions in event sales. And most fascinating I find is every time I see him, he's flown his plane to the event and often gives me, you know, offers me a ride home. But Bill, welcome to the show.
Thanks, Rudy. I'm happy to be here, man.
Chapter 4: What common mistakes should be avoided in event marketing?
You're a great Uber friend. I can tell you not many friends have offered to. I've been offered several times to fly home on their jet, but not with them driving it. So you definitely stand out.
Chapter 5: How can urgency and scarcity be used to drive attendance?
Well, there will be a day when we fly together. I don't know what it is, but every time I see it, I'll just be like, hey, you got a plan for the ride home? I'll just give you a ride. You just have to go and that's the problem usually.
Chapter 6: What are the best practices for tailoring post-event marketing?
Oh, yeah. Yeah. Well, hopefully we'll get you to Miami soon. But anyway, let's dive in. So let's talk about event sales. Right. So, you know, part of that, I think a lot of people, part of it is like actually launching an event and filling an event. And I realized after I'd done a few events like, hey, all the money is made like in the room. Right.
Chapter 7: How do you maximize engagement at large-scale events?
So can you just give a bit of an overview for people listening?
Chapter 8: What lessons can be learned from analyzing non-buyers for future opportunities?
Yeah, absolutely. So whether you're a big or small event, I don't think it really matters. It's about the kind of what you're selling, the offer, the structure, and who you fill the room with. If you get the right people in the room, you can have a small room that you can get a lot of money out of, or you can have a big room that you get even more out of.
But if you put the wrong people in the room, it's a bit of a challenge. And then once they're in there, most people spend all the time on who bought their product and look and see who that person is, track them back. but they lose sight of all the people that didn't buy.
And the thing that I think is the biggest problem is if they're not in the room to hear the offer, they can never have the opportunity to buy the offer. And so bigger events, a lot of times you get people that are in the hallway or they're upstairs or they're taking a break. They never see the offer. They don't see the repitch.
They don't see the structure and you're not following up with them and you don't know it. So there's a lot of things virtual and live, I think that we're missing. And As an engineer, I got a background in engineering and Navy test pilot. So I love data and numbers and most people don't. They're great marketers.
They love to fill the room, make a killer offer, collect the money, but you're leaving a lot on the table by not understanding who didn't see it, if that makes sense.
Well, yeah. And I mean, just to talk about the data stuff too, like I was a sports scientist, so I, you know, and did, did a lot of spreadsheet and math stuff too. So I always geek out on it. And even today I was asking my tech guy to pull a report on a sales team and sales by, you know, revenue category. Right. And he's like, Why do you need all that? Like, so specific.
I'm like, I need it to make decisions. That's the whole point of data. So it goes into every part of the business. And I think it's fascinating with events because, you know, I'm a data guy. And even I probably wouldn't think about that. Like, hey, how many people... more could we have sold to if there was, you know, a percent not in the room at the time, right?
So it's pretty interesting and we'll dive into it in a minute. But for someone listening that doesn't maybe understand, you know, the event side, like what is, you know, what are these people earning or generating in revenue at events? Because when I first learned like many years ago, it was kind of crazy to me how much money can be made at an event.
Yeah, absolutely. I mean, we've run and helped people run events. And just so you know, I'm not like an event planner. We do a lot of strategy and then a lot of data analysis from the event, from nerdy tracking stuff. But we've helped people. I've been part of events that have made $16 million on the top end. That's probably the highest earning event that we've seen.
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