Bill Landis

Matt Patricia is just buying a lot of Canadian lumber, and he needs more money to do it.

Landis, what's your word?

Flex.

It's a flex by Ohio State.

Part of me wonders if any of that is intentional, right?

Because for some of these guys, they are paying, I think, probably above market value.

The cost of assistance has gone up over the years.

The salary pool you need to be competitive has gone up.

Ohio State is resetting it in a major way.

with this current group of assistants and in some ways perhaps charting a new course with having 12 instead of 10 and having guys who weren't going to be designated off-the-road recruiters but still very much part of your sort of main core of assistant coaches, that is interesting.

But I wonder a little bit if at a time where Ohio State is not –

It's not struggling to put together its roster financially.

It has one of the more expensive rosters in the sport, at least it will this year.

But there's enough conversation about its ability to be competitive in that area, much of it driven by the outside NIL stuff that has nothing to do with athletic revenue.

that Ohio State is showing the world here like, hey, by the way, we have plenty of athletic revenue, and if ever the world were to come where we can give as much of that as we want to our players, watch out.

But at the moment, we can only give as much of it as we want to our coaches, so we're going to pay them $15 million.

That's already spent.

That's gone.

That's no matter what.

Yeah.