Bill Perkins

It's not sweater weather, right?

Well, I would say that money, you can't give it to them.

It can be a tool to enhance the experience.

I think what they want is senior people want these relationships, time with their kids, family, loved ones, these adventures.

You know, I used to say to people, you rarely see people go to movies alone.

We love shared experience.

We're wired to connect, right?

And so people have different tribes, different friends, different et cetera, but they love taking their whole family on an adventure.

Now it could just be a picnic, right?

And a small one, like at all levels you can do that, but you can make it more fun and people talking about it and having et cetera.

So I think

Money doesn't give them that.

It's their personal connections, but you can make them better.

You can make them more fulfilling.

You can make it easier for some of your family members.

Like, oh, I live so far away, I can't afford to go.

Oh, it's okay.

Or I'll pay for the bus ticket.

Or I'll drive and come pick you up.

These are the things I think that money can't particularly give them, but can enhance the experience.