Billy Gene

speaker

425 appearances 2 recordings 2 series first heard Apr 2025 last heard May 2025

Billy Gene’s voice in public audio — every appearance, attributed to the second.

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Mick Unplugged · Billy Gene: Why Authenticity Beats Hustle in Modern Marketing · 28 Apr 2025 podcast

You know, I was like, so, but I just remember, I mean, I had those limited beliefs too. I was at the University of San Diego and I remember like coming into business. I thought people wanted... My name is Bill and come on over to, I can be your marketing guy.

And then, you know, you know, the greatest lesson, one of the greatest lessons in business I've ever learned is that, and sorry, I don't know if this is cursing or not, but like, um, it's, it's that rich people tell dick jokes too. Like that, that is probably, I shit you not. That is great.

One of the greatest lessons I've ever learned because as I become more successful and we're behind closed doors and the cameras are off, um, They're just as immature as me, the same ridiculous jokes, the same like, and I just like, in my head, I was like, oh wait, you talk like that too? You do that too? Like, and it was so refreshing.

What's not refreshing is how they appear to be different online, but like behind the scenes, like everybody's just cool and people make their decisions the same way and they relate in the same things. And so, man, I just, I hope this gives people permission strategically and monetarily to be yourself because it pays.

Like once I started being myself and I saw it's working and I'm making money from it, it became really easy to continue to be myself. Right. Like the green validated the theory. So.

My why is broken up into phases because, and I think this is an important one too. My original why was all about not being embarrassed for living at my parents' house. So I've been in born and raised in San Diego and we partied a lot. We got the club, pop a bottle, even when I didn't have any money, right? Like it was the home, it didn't matter. We were just out. We were out all the time.

And I remember the feeling, even telling the story, I just remember the gut feeling and being out and hoping and trying to control the conversation. So nobody asked me one simple question. And that question is this, where do you live? Because I was so embarrassed. I was a grown ass man living at my parents' house. And let me tell you, my why was to not be living at my parents' house.

So when girls asked me where I live, I could be like my place. That was my why. And like, look, and it was powerful. Like it moved the hell out of me. I share that because I think what happens is is people study people who are already there and don't realize how much that person has changed. So sometimes they take things out of context, right?

Like, so for example, most people outside looking in, they see someone really successful. And they hear a why and be like, well, I want to change the world and I want to make a difference. Look, in the beginning, fuck all that. I didn't care. Like, I had to build my own foundation. I wasn't worried about that. It doesn't mean I was a bad person. I was just very selfish.

I was like, look, I don't want to be embarrassed. I don't want to live in my parents' house. Then it was like, it was immature. I was in my low 20s, right? Then it was like, at the club, I want to buy a bottle. I want to get the table. I want to pull up in the Yari. You know what I mean?

I remember me and my boy Brandon were watching these videos of Soldier Boy and Bow Wow go to McDonald's and order McDonald's in their Lambos. And I thought it was the coolest thing ever. That was legit my why is Bow Wow and Soldier Boy buying McDonald's. That was it, right? And so that was my why that got me out of that. And then, you know, once I had my own place,

Um, it was like, uh, I just want to travel and like do cool shit with my friends. So as I started doing employees, I was just like, you know, it was just like, I'll go to Arizona. So I needed more money for that. And then I was living in Portland, San Diego. It was just, it always changed. So now, now this chapter in my life, my now why is a one word duty.

I am wildly aware of how fortunate and lucky I am. Now don't people don't get this twisted. I am not by any means downplaying my skills, my worth ethic, or what I'm capable of. But make no mistake about it. I am grossly aware of how lucky I am. My parents, right? Like I could have easily had a different parent and my parents could have been addicted to drugs.

Like, you know, that's how close it was in our family, right? I could have easily... Luckily, my dad had a lot of success in automotive sales. And so he was able to take us out of bad areas of San Diego, Southeast San Diego, and put us in a nice area. That had nothing to do with me. I'm lucky.

And as a result of my dad's sales skills, I was able to go to the private Catholic school, high school, all boys little private Catholic school. Then I went to the University of San Diego, private Catholic. I got in on the Equal Opportunity Program, by the way, which I didn't make. I did not make that. I was pure luck to have that. Now, I had to have the skill to meet there.

So having said that, I carry that with me every day. And even though I could just technically stop and really just minimize the business and just kind of have fun and do some things, I put in the work because I think of one thing. How fucking selfish would I have to be? How arrogant? How...

How selfish would I have to be to get the things that I have, the resources that I have, and to just stop and only care about me? after all the luck and all the backs that I was built off of to not pay it forward, what I think is the damning, I think I should go to hell for that. I know that sounds extreme. I think that is ridiculous.

And so for me at this point, is dude is paying it forward, giving other people opportunities, giving people game, right? 200,000 students, 75 countries, hasn't been seen over one or 2 billion times, something like that. Like we'd be educating, right? So many stages, et cetera, like paying it forward, created a lot of millionaires.

And so changing that generation and giving people the path, that's it. That's it now. It's duty. It's beyond a why. It's like, no, no, no. That's my job. That's my responsibility. I don't get a pat on the back for it. I don't. That's what I'm supposed to do now.

I would say nothing else feels as good. I think as people go through their journey and you get the toys, et cetera, you know, like you feel it for a second. And then it just doesn't mean a lot. You know, give me an idea. I remember the first time years ago, I had like a $10,000 day, which could have been a million buck day today. You know what I mean? Like I was thrilled.

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