Billy Rose
speaker
210 appearances
2 recordings
1 series
first heard Sep 2024
last heard Jan 2025
Billy Rose’s voice in public audio — every appearance, attributed to the second.
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Appearances
So, what we did is we worked with the world's largest reinsurance company. Okay. And when they saw our algorithm and saw the performance, and they back all these other crop insurance companies. Okay. We're not a crop insurance company. We're a commercial performance guarantee. All right? And we embedded this guarantee into the yield optimizer. So...
We are saying to you, we're so confident that if you follow our tool advice and you don't yield over 100%, we're going to write you a check for up to five times what you paid us for the yield optimizer, which starts at $12 up to $20, which is $100 in acre protection.
Well, first, great question, but we have to change level set here. Okay. We look at your 10 years of historical production. Okay. So we benchmark off of your certified yields. Okay? So we're going to use, you know, my average is different than your average. And we do it on a farm level. This is not betting on the county. It's not going to Vegas going black or red. Okay?
This is based on your operation. So you might be running 180. You know, Tanner's over there running 240. I'm at 210. Of course. I would be far exceeding what I'm doing. So that eliminates that potential for fraud. Okay. Okay? And, however... The unique thing is, you know, your dad's been doing things or your grandpa's been doing things a certain way, certain brand, certain numbers.
And, you know, there's a lot of pressure on you, especially when you're under break even to perform. So why would you even change unless you had the confidence of a backstop? Yep. Okay. And that's what we provide.
Yep. We do have a requirement by county that you enroll all the corn and soy acres in that county. You don't have to give us all. But if you're in one county and run 1,000 acres, you can put 1,000 acres into the program. The concept there is that We then true up, and it's called an enterprise unit. We add up all your acres, all your expected production against your benchmark, and it's very simple.
Were you above 100%? Get this. We give a dividend, like farm credit gives a patronage dividend. We give a dividend for 10% of what you paid us if you're over 100%, because you won and we won, right? You tried our seed selector. It clearly got you results over 100%, and we're saying, good job, and here's our way of giving back to you.
No, and a lot of people don't realize to do test plots correctly. I mean, we grew up and we always did our little test plot too. But when we have a protocol and the standards that actually the largest seed companies follow when they do their test plots. So we have the specialized software, the equipment, the staffing.
We have close to $5 million worth of equipment just here in Iowa running those seed trial plots throughout Iowa and the surrounding states. And that allows us to do a true side-by-side comparison. The best way to test a hybrid is put the two next to each other and say which one produced.
How does that work? Great question. We're running 250 plots across the Midwest. Okay. So the algorithm goes out and goes sandy to sandy, loam to loam. Loam to loam. And let's compare those results, and then let's organize it, Very easy for the farmer just to look at the list, and then they can stress test it. They could change the maturity ranges. Let's say you have a late planting, right?
And they're watching, you know, how many times have you been right prior to planting, and the seed company calls up and says, you know, I'm really sorry, Tanner, but that number we sold out. But trust me, I have a really good number here. Really good number. This happened to me. Where'd he go? Where'd he go?
So, you know, I want to trust you, but let me just look at my yield optimizer real quick and go, how come you didn't recommend this one of your particular brand? See, we have all the brands and all the hybrids.
Awesome. Well, thank you much for your time. And here's a question I have for you. Where do you think the shelf life is? Of soybean hybrid is? Two years. Two years. So that means every two years that I have to trust my seed company and seed dealer to recommend what's the newest greatest. Okay. Right? Imagine if you had pre-commercial data.
Great question. Sure, Kevin. We actually, down to the field level, have 20 years of the weather data pinpointed on every field. So right away, that's going to tell us what type of maturity zone he's in, what type of historical pattern. And you can override it by changing your factors and just say, look, we're looking at a drought.
So I'm anticipating a dry year versus we're looking at excess moisture. Maybe you're more interested in the racehorse versus the workhorse. Maybe you want to compare those two together. We actually have a report that after the seed ranking, then you can mine in to understand the why. Okay. The why is very, you know, I'm supposed to believe this algorithm, right? I'm supposed to believe AI.
I'm supposed to believe data. I want to. But the why that we're now explaining about rotation, environmental, pH levels, whatever it might be, helps you get a little more comfortable with the recommendations.
Oh, yeah. We have 15 million acres over the last 10 years of every yield. Gotcha. Okay, by field. So that goes into us helping establish a benchmark. What's fair? If you didn't change any of your practices, you should come in around your average. Gotcha. Excluding environmental impact.
Great question. And we actually built a new business model. Okay. We are not insurance. We are a commercial warranty. And by operating under those regs, we were able, because remember, I built two insurance companies. Sure. We were able to save 50% of our overhead. Okay. Now, did we pocket that? No. We go back to our roots in Dyersville, Iowa. When I go back to talk to my friends, it's like, look.
Billy, what's this cost? We start off at $12 up to $20 for up to $100 protection per acre. That's just amazing.
Yep. You can go to AcreShield's website. We work through trusted distributors, which are crop insurance agents, bankers, seed dealers, agronomists, anyone that has a good farm gate relationship. And podcasts, of course.
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